A Lifeguard is like a Lighthouse, Guiding Ships to Safety
With 70 miles of coastline, San Diego is home to some of the most beautiful beaches in the country. And with that many beaches, one can expect a continuous flock of beachgoers — locals and tourists in all shapes and sizes who will wade into the Pacific Ocean regardless of their familiarity with the unpredictable surf. Despite the inherent danger, swimmers will brave the waves under the watchful eye of a lifeguard, a highly skilled rescuer charged with supervising their safety and rescue no matter the risk. Serving as an inspiration to this year’s New Direction Annual Conference, we all assume the role of lifeguard with our patients and centers. Whether it’s protecting patients from their own naivety or touting proven safety measures that mean the difference between success and failure, one current runs through every member of the New Direction Network: We are saving and protecting lives. This year, our goal is to arm you with the latest treatment techniques, strategic business knowledge, and up-to-date research to stay afloat among mounting competition and industry changes. So let’s dive in, shall we?
Seating is limited! Register now and download a copy of this year’s conference brochure below for complete details!