Follow Robard:

Our dedication to you does not stop once you’ve implemented a Robard program. For the lifetime of our relationship, you will benefit from complimentary business growth support and services, as well as operational assistance, from a dedicated Territory Sales Manager (TSM) and Business Development Manager (BDM) who are actively involved in educating your staff. To assist you with growing your practice and improving the quality of life of your patients, Robard leverages an extensive library of resources, including Medical Protocols, annual educational events and webcasts, an online Staff Training Tutorial Program and materials, a proprietary patient engagement system, Patient Education Modules, training and marketing kits, a Key Operating Statistics (KOS) program, and more.

Marketing Management

Maximize Awareness

As a customer, you have access to a professionally designed library of customizable promotional materials to build awareness of your program within your marketplace. The materials focus on the medical and quality of life reasons for enrolling in a weight management program, as well as calls to action to encourage quick responses to your campaign. Easily order or download these materials through Robard’s online material ordering system anytime, day or night. Marketing tracking forms are also available so you can analyze each campaign’s effectiveness and modify future efforts to increase response rates.

In-Center Promotions

Whether or not your business offers more than obesity treatment, internal marketing demonstrating your successes and your services is an effective way to reinforce the benefits of your program. For individuals not currently in your obesity treatment program, internal marketing serves to foster awareness and encourage them to inquire. Posters, brochures, counter displays, an informational video loop for waiting room display, and more, are available to customers.

Attract New Patients

Marketing to new and former patients keeps your information readily available to dieters when they make the decision to address their weight and health. Promoting your services, successes and program benefits is vital in growing your business. In addition, building professional and corporate relationships in your community will strengthen your program and enrollments. Robard provides guidance and turnkey materials for you to build these essential medical and non-medical referral relationships.

Implementation

Implementing an obesity treatment program is not as daunting as you may believe, but does require an experienced partner. Whether your goal is to open a new program or expand your current offerings, Robard’s team of Territory Sales Managers and Business Development Managers provide you and your staff with complimentary on-site staff training (when eligible), tools and materials to add a billable service line for safe and effective obesity treatment within 60 days. We’ve developed a carefully choreographed process for seamless implementation of a proven program — utilizing your existing staff — that provides substantial business growth opportunities.

Staff Training

Available exclusively to Robard customers, our experienced Business Development Managers provide complimentary onsite (when eligible) and web-based training to every customer for the life of our relationship. Individualized and focused, these trainings are available on your schedule and are designed to enhance individual skills, streamline program efficiencies, and impact program and patient outcomes to increase your center’s profitability. Education components covered include bariatric medical guidelines, business planning and SWOT analysis, patient flow, insurance billing and reimbursement, behavioral therapy, staff roles and responsibilities, managing inventory, collecting and analyzing Key Operating Statistics, patient compliance and retention, and much more. In addition, our web-based Staff Training Certificate Program and extensive library of staff training manuals, kits, phone inquiry scripts, video and audio files, and intake and monitoring forms all serve to provide you and your staff with critical skills, information, and techniques that are essential to successful obesity treatment programs.

Private Label Branding Program / Custom Product Packaging

Private labeling is a major component of Robard’s business, with systems and services designed to support high-volume private label customers. With Robard’s Private Label Branding program*, customers solidify their marketplace identity by branding our products, marketing and sales materials with their business name or logo. Branding creates a uniform image for our customer’s obesity treatment programs, increases customer retention and word of mouth referrals, and, when designated volume levels are reached, qualifies for product discounts. For customers that meet certain criteria, Robard works directly with you to create, design and deliver unique custom product packaging based on your corporate vision.

* Must meet eligibility requirements to qualify.

MyCare Tools Patient Engagement System

Available exclusively to Robard customers*, MyCare Tools is a customizable patient engagement system which allows for meaningful, online patient interactions between interventions to help solidify engagement, compliance and success. Ultimately, a patient’s overall satisfaction with a weight loss program strengthens retention, referrals and revenue. When combined with Robard’s obesity treatment programs and scientifically designed nutrition products, MyCare Tools unites technology with personalized treatment for a truly complete obesity management service.

To learn more about MyCare Tools, please click here.

* Available with contractual agreement only.

Robard.com

To assist you with staying at the forefront of obesity treatment, Robard customers are given VIP Login Access to our website, www.Robard.com. Some of the exciting and exclusive features behind the login on Robard.com include our Staff Training Tutorial Certificate Program, featuring operational video presentations and materials for professionals in every role of weight loss treatment; a library of medical protocols for treating obesity with associated comorbid conditions; online ordering for program and product marketing materials; a robust archive of webcasts and conference presentations; an extensive Physicians Resources Library, and much more.

Website Review

Want to improve your website and get found by customers and keep your visitor's attention? You can! With a complimentary website review available to all exclusive and active Robard customers in hand, you can improve your website's SEO (Search Engine Optimization), speed, usability and conversions. We’ll do an in-depth analysis of your website, checking best practices for SEO and usability characteristics, finding what’s good and what needs work. We’ll check and evaluate:

  • Site Speed
  • Site Structure
  • Content
  • Social media strategy
  • HTML and XML sitemaps
  • Your use of structured data
  • And many, many more aspects of your website

Website Creation Assistance

In today's world, you must have an online presence so that potential weight loss patients have a better chance of finding you and your services. As part of Robard Corporation's complimentary services for all exclusive and active Robard customers, we are offer website creation assistance using WordPress* platforms. We’ll show you how to use all of tools, answer your questions along the way, and offer advice on the design and marketing of your new website.

* WordPress.com is a blog web hosting service provider owned by Automattic Inc. and is not affiliated with Robard Corporation.