Candy, Cake and Tempting Delights. How Can You Compete?

by Robard Corporation Staff November 8, 2016


The time between Thanksgiving and the New Year can be the most challenging for your staff and your patients. There’s temptation around every corner — saboteurs are everywhere and, as a result, many patients fall victim to the mentality that “no‐one can maintain a diet during this time of year.”  This mindset causes a chain of negative events that result in lost retention, decreased program effectiveness, lost revenue and momentum within your business.
  
But facts confirm that it’s simply not true. It’s time for you to prepare and educate your staff so your patients can break through the obstacles of tempting delights so they can enjoy a January filled with weight loss achievement.

The belief that patients can’t be successful during the holidays is based on outdated assumptions. Years ago, before we had an obesity crisis — before over 65 percent of Americans were overweight — the diet industry largely catered to cosmetic and seasonal weight loss. From January to May and from September to Thanksgiving, consumers turned to weight loss programs and then dropped their program during the summer and holidays. Today, more people join weight loss programs for health and wellness and to eradicate medical issues. These reasons are impervious to seasons, but patients are still susceptible to sabotage and exposure to diminished expectations. It’s during these times that we need to increase our vigilance against excuses and sabotage.

Educate your staff to counter all of the excuses, uncover sneaky saboteurs and eliminate them.

9 Tried and True Strategies for Retaining Your Patients

1. Create a weekly calendar with each client for each week during the holiday season and include their upcoming social events. Let the patient see how many of the 42 weekly eating occasions don’t involve a social event. (Assuming a patient eats six meals/snacks daily). 
2. Stock up on Robard snacks and protein bars. These are easy to take on-the-go and require no prep. Perfect for shopping!
3. Re‐do goals with every patient and give specifics to focus on. Remind them it’s a series of small daily choices, not all or nothing. Help them counter the, “Well, I had cake at lunch, so I will start again tomorrow” approach. 
4. Help patients visualize January 1.
5. Have patients fill out their food log.
6. Go over socializing basics. For example, if there is a dinner? On that day, eat breakfast, a snack, and lunch (preferably products). Eat just before arriving. Consider trade‐offs. For example: wine vs appetizer/appetizer vs dessert/sharing dessert. At the event, relax and socialize. Keep high‐fat treats out of sight.
7. Eat regularly every 3–4 hours and sleep regularly.
8. Don’t buy or make holiday treats until the last possible moment. Buy or make things that are not your personal favorites.
9. Maintain and increase physical activity. Great walking opportunities can be had with shopping or taking the family for a stroll to view the holiday lights.
While we would all like our patients to be perfect throughout the holiday, many struggle. For the struggling patients, continue to encourage them by letting them know that moving forward, even without perfection, is a goal worth driving towards.

For more tips and information on helping your patients and your business succeed through the holidays, Robard customers can download one of Robard Corporation’s many resources that help patients successfully navigate through the season. We also invite non-customers to download a holiday staff training kit, titled Visualizing January, by clicking here. Good luck and have a wonderful holiday season!


Blog written by Lynda Lewis/Robard Corporation


Robard Offers Healthcare Providers the Best Diets for Weight Loss

by Robard Corporation Staff March 7, 2016


Obesity statistics in the United States are staggering. When you see that more than 35 percent of men and women are obese, you have to ask yourself what can be done about it. As a healthcare provider, you want to make sure your patients lead a long, healthy life — and obesity may be prohibiting them from doing that.

If you’re a healthcare provider or professional that’s ever considered offering obesity treatment as a fee-for-service addition to your practice, now is the time. Not only is obesity the country’s biggest health issue, it’s also one of the more lucrative businesses to undertake. When it comes to considering treating obesity, keep this in mind: Lack of experience, cost and other trepidations can be lessened or eliminated by practical hands-on training and resources to support a new program, your staff and your business. That’s what we do, and we can help.



It is imperative to recognize that as the obesity epidemic grows, so will its related comorbidities. Eighty percent of people with diabetes are overweight. That’s more than a mere coincidence. Robard providers can attest that when their patients go on one of our weight loss programs, comorbidities such as diabetes subside and even dissipate. Our obesity treatment models were created specifically for busy medical and healthcare professionals so a new obesity treatment program can be implemented — utilizing your existing staff — while you maintain focus on your expertise. Resolution or reduction of chronic medical conditions can be achieved by treating the common root source:  Obesity.  It starts with you. Click here to learn more.

Blog written by Marcus Miller/Robard Corporation


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Filed Under: About Robard | For Dieters | For Providers | Obesity | Products | Treating Obesity | Weight Loss Business | Weight Loss Programs

Product Spotlight: Berry Drinks

by Robard Corporation Staff July 29, 2014


When the perfect weather requires the perfect drink, look no further than Robard’s new Cranberry Grape and Mixed Berry Drinks with Fiber! These two new beverages from Robard provide the unique blend of superior nutrition with a delicious taste making it the ideal drink to bring increased retention to your program!

Only being 70 calories, these drinks are an optimum substitute to other less nutritious, more sugary alternatives. Need a post-workout drink? Packed with 15 grams of protein, pour two of these into your bottle, mix with water, and your dieters have a protein supplement that rivals the nutrition of any protein shake they can find, with none of the fat!

Both of these beverages offer 3 grams of fiber to provide your dieters added satiety and energy, as well as keeping them on track for their proper daily dietary fiber consumption. With providing hydration, nourishment, and nutrition, Robard’s Cranberry Grape and Mixed Berry Drinks are assured to play vital parts in your dieter’s program, and your program’s retention rates.

These drinks also come in 12 gram protein, 0 gram fiber options. Aside from these drinks, Robard also offers Wildberry and Strawberry Kiwi flavors. For more information on these beverages or to look at the rest of our wide variety of products, explore our full product catalog here, or contact one of our Business Development Managers.


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Filed Under: About Robard | For Providers | Products | Protein Supplements

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About Robard Corporation

www.Robard.com

With more than three decades of field-tested experience in the weight management industry, Robard Corporation’s comprehensive medical and non-medical obesity treatment programs, state of the art nutrition products, and executive level business management services have assisted a vast network of physicians, large medical groups, hospital systems and clinics to successfully treat thousands of overweight and obese patients. Our turnkey programs offer significant business growth potential, and our dedicated team provides hands-on staff training, services and education to add a new, billable service line for safe and effective obesity treatment within 60 days. For more information, visit us at www.Robard.com or call (800) 222-9201.

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