Walk the Walk: Robard’s VP of Sales Gets with the Program

by Robard Corporation Staff February 17, 2017


If you're going to talk the talk, you've got to walk the walk. And that’s just what Robard Corporation’s Vice President of Sales, Mario Testa, decided to do on Super Bowl Sunday 2016. As the Denver Broncos defeated the Carolina Panthers, Mario was set to launch his own fight. He weighed 217 pounds, felt sluggish, tired and had very little energy. He had never struggled with weight as a youth, but age, lack of exercise, work, travel and, what he calls “perhaps a bit of laziness,” took their toll.

“I didn’t feel I was heavy until I saw a picture that ‘woke me up,’” recalls Testa. “It was a picture of me at my son’s sports banquet. It actually brought tears to my eyes.”

Mario had calculated that he had gained 85 pounds since he graduated high school — nearly three pounds a year. In addition to the weight, he faced a handful of related medical conditions, including high cholesterol and triglycerides and pre-diabetes. However, after just a week of using New Direction System products mixed with an occasional NutriMed shake, he began to notice a difference.

“I could tell it was working — and I was being disciplined to the program — because my pants felt a bit loose,” he says. “It was a huge motivator because I never ‘dieted’ before.”

Within a few weeks, his energy was improving, and he wasn’t getting out of breath as quickly. “I started exercising and being more active with my kids,” he says. “It also increased my confidence because I didn’t feel self-conscious anymore.”

Along with products, Testa began a simple exercise routine. He would walk around his neighborhood three nights a week and run on a treadmill one night a week without setting a distance or time. “I just do it until I work up a good sweat,” says Mario.

The discipline paid off. Now at 162 pounds, Mario’s showing no signs of slowing down. He’s got his eyes set on a strength conditioning program, and says that the current state of his health is excellent.

“My whole outlook on food has improved, he says. “I’m much more disciplined with what I eat, when I eat, how I eat and no longer have the cravings for the foods that fell into my danger zone. I’ve been able to keep all the weight off after nearly a year on the program.”

Mario never thought he would be so passionate about how losing weight and keeping it off could have such a positive impact on the overall quality his life — physically and emotionally. “I’m a true evangelist for healthy lifestyle and a disciple for our products,” he says. “It hasn’t changed my life. It saved my life.”

To find a New Direction System or NutriMed program near you, please visit our Find a Clinic page. If you’re a healthcare provider interested in Robard’s proven weight management programs, nutrition products and business services, you can learn more by visiting us here.


Blog written by Kevin Boyce/Robard Corporation

Candy, Cake and Tempting Delights. How Can You Compete?

by Robard Corporation Staff November 8, 2016


The time between Thanksgiving and the New Year can be the most challenging for your staff and your patients. There’s temptation around every corner — saboteurs are everywhere and, as a result, many patients fall victim to the mentality that “no‐one can maintain a diet during this time of year.”  This mindset causes a chain of negative events that result in lost retention, decreased program effectiveness, lost revenue and momentum within your business.
  
But facts confirm that it’s simply not true. It’s time for you to prepare and educate your staff so your patients can break through the obstacles of tempting delights so they can enjoy a January filled with weight loss achievement.

The belief that patients can’t be successful during the holidays is based on outdated assumptions. Years ago, before we had an obesity crisis — before over 65 percent of Americans were overweight — the diet industry largely catered to cosmetic and seasonal weight loss. From January to May and from September to Thanksgiving, consumers turned to weight loss programs and then dropped their program during the summer and holidays. Today, more people join weight loss programs for health and wellness and to eradicate medical issues. These reasons are impervious to seasons, but patients are still susceptible to sabotage and exposure to diminished expectations. It’s during these times that we need to increase our vigilance against excuses and sabotage.

Educate your staff to counter all of the excuses, uncover sneaky saboteurs and eliminate them.

9 Tried and True Strategies for Retaining Your Patients

1. Create a weekly calendar with each client for each week during the holiday season and include their upcoming social events. Let the patient see how many of the 42 weekly eating occasions don’t involve a social event. (Assuming a patient eats six meals/snacks daily). 
2. Stock up on Robard snacks and protein bars. These are easy to take on-the-go and require no prep. Perfect for shopping!
3. Re‐do goals with every patient and give specifics to focus on. Remind them it’s a series of small daily choices, not all or nothing. Help them counter the, “Well, I had cake at lunch, so I will start again tomorrow” approach. 
4. Help patients visualize January 1.
5. Have patients fill out their food log.
6. Go over socializing basics. For example, if there is a dinner? On that day, eat breakfast, a snack, and lunch (preferably products). Eat just before arriving. Consider trade‐offs. For example: wine vs appetizer/appetizer vs dessert/sharing dessert. At the event, relax and socialize. Keep high‐fat treats out of sight.
7. Eat regularly every 3–4 hours and sleep regularly.
8. Don’t buy or make holiday treats until the last possible moment. Buy or make things that are not your personal favorites.
9. Maintain and increase physical activity. Great walking opportunities can be had with shopping or taking the family for a stroll to view the holiday lights.
While we would all like our patients to be perfect throughout the holiday, many struggle. For the struggling patients, continue to encourage them by letting them know that moving forward, even without perfection, is a goal worth driving towards.

For more tips and information on helping your patients and your business succeed through the holidays, Robard customers can download one of Robard Corporation’s many resources that help patients successfully navigate through the season. We also invite non-customers to download a holiday staff training kit, titled Visualizing January, by clicking here. Good luck and have a wonderful holiday season!


Blog written by Lynda Lewis/Robard Corporation


How to Lose 200 Pounds in a Year!

by Robard Corporation Staff January 5, 2016


One of the worst things about being obese is how simple tasks become increasingly difficult. Such as driving a car like Jim Carpenter, cleaning the house like Julie Roth, or even going on a leisurely stroll like John Blair. For nearly 500 pound television producer Bill DiNicola, it was the inability for his safety harness to fasten on a roller coaster he was attempting to ride at Busch Gardens in Williamsburg, Virginia. Things that we take for granted can be insurmountable for some. “You’re that person who can break furniture by sitting on it, by doing what it is designed to do,” says DiNicola.

Bill didn’t always have issues with his weight. He was a high school athlete, but when the activity decreased and the food intake rose, Bill added weight at an uncontrollable pace to the tune of 476 pounds. Bill knew that his weight was an issue, but when he was unable to fit into a size 4X jersey, he knew he had to take action. The sobering moment came with a revelation. “There’s one thing you can do right now, and that’s change and switch it,” he says. And that’s exactly what Bill did.

In January 2015, Bill went on the New Direction System as a part of the Bon Secours nutrition and weight loss program. Under the medical supervision of Dr. Phillip Snider and his staff, Bill lost 227 pounds. The hard work and dedication it took pales in comparison to the feeling of accomplishment and renewed vigor for life Bill has. That roller coaster harness that wouldn’t latch over 200 pounds ago now does so with no problem, and Bill is back to enjoying the thrills of riding the roller coaster with the thoughts of the shame he had before being a distant memory.  Take a further look into Bill’s story with the video below:




The New Direction System has done this for countless people throughout the country and can do it for you too! If you are a dieter and ready to start the New Year with a new you, fill out a Find a Clinic form and let us help you find a weight loss program in your area. If you are a provider and would like to help your patients get a new grasp on life, fill out our Become a Provider form and find out how you can better treat obesity at your practice.

Blog written by Marcus Miller/Robard Corporation


Eat More, Exercise Less...?

by Robard Corporation Staff June 29, 2015

Quick: What’s the first thing you think of after you eat a Clif Bar or a bowl of Wheaties? Do you want more? You wouldn’t be the only one according to a recent study published in the Journal of Marketing Research which states that not only will you eat more of these “fitness foods,” but you will also exercise less. Researchers believe the root of this comes from “fitness branding” where marketers promote their products as “fitness foods” resulting in the mental relaxation of how much food you’re actually consuming, and you’re your physical activity.

I was a little taken back when I saw this. I’m a fan of Quest Bars personally, as well as Robard’s very own protein supplement bars. But I tend to limit myself to one bar a day, and in the case of me eating more than one, I certainly wouldn’t charge it to “well, its fitness food, so it must be OK.”

But then I noticed that “restrained eaters” were used as the subjects of the study. Restrained eaters are eaters who are chronically concerned about their body weight and, probably most importantly, they are susceptible to overeating. This is a stark contrast from a “natural eater” who “usually eats when hungry, stops when sated, and doesn’t think much about food in-between meals.”

Participants were given trail-mix marked both “Fitness” and “Trail Mix,” and were told to “pretend that they were at home helping themselves to an afternoon snack.” Then, they were given eight minutes to taste and rate the product. Now even though the study wanted to see how the branding of the snacks would affect the eaters, wouldn’t the type of eater they are also play a factor into how they would react?

Studies have been conducted between the correlation between obesity and restrained eating, partially because being a restrained eater could lead to overeating. Signals of hunger, satiety, and other factors that play a role in how you eat aren’t necessarily concise with a restrained eater. However, it is in the natural eaters’ nature to only eat when they have to, no more no less.

The study’s ultimate goal was to have marketers of these products do a better job of including other fitness cues that are a part of being healthy as well as letting people know that there is more to fitness than just the products they are marketing. But don’t we know that? What do you think?

Source: American Marketing Association, Calorie Count

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Filed Under: Eating Habits | Exercise | For Dieters | For Providers | Healthy Eating | Meal Replacements

VIDEO: Julie Roth’s Weight Loss Journey

by Robard Corporation Staff April 24, 2015
A dieter’s weight loss journey can have peaks and valleys; however, the most gratifying part has to be when you experience the joy of success during your journey or when you finally reach your goal. We’ve told you about John Blair and Jim Carpenter, now we’d like to introduce you to Julie Roth.

Julie weighed 348 pounds when she started her weight loss journey. In 20 months, she lost roughly 200 pounds on the New Direction System. Now, she says, she is healthier at age 38 than she was at 18. Julie also set her sights on other goals, such as completing a half marathon, but it was the simpler things, such as being able to do housework without taking a break, that she appreciated the most about her new weight.

In the following video, Julie shares her success story with us:



There are countless stories like Julie’s. We firmly believe that weight loss is not just about losing weight — it’s about changing people’s lives. If you’re a provider that would like to hear about Robard programs and products, such as the New Direction System, please fill out our Become a Provider form.  If you’re a dieter interested starting your weight loss journey, fill out our Find a Clinic form and we will find some weight loss programs in your area for you to get started!

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Filed Under: For Dieters | For Providers | Meal Replacements | Obesity | Weight Loss Programs

Robard Featured on CBN News

by Robard Corporation Staff April 24, 2014

See our New Direction products at work!  CBN News recently featured John Blair, a patient at one of our providers, Bon Secours Weight Institute, and his weight loss journey. This video gives you a comprehensive look at a medically-supervised weight loss program using Robard’s New Direction meal replacement products, from the initial meal plan to what to do (and eat) to keep the weight off.

Enjoy, and if you have any questions about Robard’s New Direction products or anything else Robard has to offer feel free to leave a comment in the box below! Also, if you would like to find a medical provider that offers a weight loss program in your area, fill out our Find a Clinic form and we will find a center that is nearest you.


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Filed Under: About Robard | Eating Habits | For Dieters | For Providers | Meal Replacements | Weight Loss Programs

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About Robard Corporation

www.Robard.com

With more than three decades of field-tested experience in the weight management industry, Robard Corporation’s comprehensive medical and non-medical obesity treatment programs, state of the art nutrition products, and executive level business management services have assisted a vast network of physicians, large medical groups, hospital systems and clinics to successfully treat thousands of overweight and obese patients. Our turnkey programs offer significant business growth potential, and our dedicated team provides hands-on staff training, services and education to add a new, billable service line for safe and effective obesity treatment within 60 days. For more information, visit us at www.Robard.com or call (800) 222-9201.

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