A New Solution for Burning Fat Could Be… Fat?

by Robard Corporation Staff February 1, 2017


So fat is fat, and all fat is bad, right?

Wrong.

“Not all fat is equal,” says Professor Alexander Pfeifer from the Institute of Pharmacology and Toxicology of the University Hospital Bonn. Apparently, according to recent research out of University of Bonn, researchers have found a way to use what is called “brown fat” to burn energy from food and stimulate weight loss.

Humans actually have two different kinds of fat: white fat (which is the bad fat that makes our “love handles” that we want to get rid of) and brown fat which acts like a desirable heater to convert excess energy into heat. In essence, white fat stores energy, while brown fat helps the body burn energy through heat. In adults, people with higher amounts of brown fat have lower body mass, and according to studies, increasing brown fat by as little as 50 grams could lead up to a 10 to 20 pound weight loss in one year.

Using adenosine, a new signaling molecule typically released during stress, researchers at University of Bonn have discovered a way to activate these brown fat cells, and even turn white fat cells into brown fat cells, a process called “browning.”

More recently, scientists at the Gladstone Institutes identified an FDA-approved drug that can help create more of this brown fat. “Introducing brown fat is an exciting new approach to treating obesity and associated metabolic diseases, such as diabetes,” said study first author Baoming Nie, PhD, a former postdoctoral scholar at Gladstone.

Such a method of treating obesity is still in the research phase, and may not likely become a commonly accepted practice for some time yet. There are several potential side effects that may arise from taking the drug, and more development is necessary before human trials can be explored. Nonetheless, it is an exciting direction in the field of obesity treatment that healthcare professionals should keep a close eye on.

In the meantime, weight management is still an urgent need for so many across the country. For healthcare providers, there are already many effective ways to begin treating obesity. Learn more about how to start a weight management program, or if you are a dieter, connect with a provider who can get you started on your weight loss journey today. Need more inspiration? Listen to some success stories of dieters who have lost more than 200 pounds by starting a medically supervised program.


Source:
ScienceDaily


Blog written by Vanessa Ramalho/Robard Corporation


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Filed Under: Diabetes | Education | For Dieters | For Providers | Obesity | Treating Obesity | Weight Loss Programs

5 Questions to Increase Dieter Enrollment

by Robard Corporation Staff August 16, 2016


Need more enrollments? Who doesn’t, right? When we’re approached by a weight management center that’s concerned about low dieter sign-ups for their program, we start with one basic question: “What is your plan to build enrollment?” Surprisingly (and sometimes, not so surprisingly), they have no set plan and fail to track their activities.

There are numerous ways to communicate with potential dieters. To help jump-start your marketing plan and increase program enrollments, ask yourself these five basic questions:

1. What’s your goal? Well, we already know this answer: Increase enrollments. Great. Move on to question number two.

2. Why should a dieter choose your program? Having a variety of benefits can help set you apart from your competitors. For example, extended weekday or weekend hours, an on-site gym, new protein products, discounted packages, online patient engagement tools and more. (Insider Tip: Check out this Patient Engagement System – available free of charge to Robard customers!)

3. Who are you trying to enroll? Does your program cater to the working professional, stay at home parent, older adult or adolescent? Do you offer a medical program for individuals who need to lose weight because of a medical condition? Or is your program most appropriate for overweight individuals just looking to look and feel better? Determine the demographics and behavior profiles along with their goals for losing weight so you can target the right market and tailor your message and benefit statements to that target.

4. What message will appeal to your target? Even professional marketers struggle with the content of their message. The basics are to be clear, concise and directed at your target markets. The best messages reach your market on an emotional level and/or countering any “barriers” they see to joining your program (i.e. “time”). A recent emotional-driven marketing campaign we launched was “I Wish I Could.” It pictured everyday experiences overweight people struggle with or have desires for, both of which resolved by losing weight. For example, “I Wish I Could… Sit There,” with a picture of a common restaurant booth. And, “I Wish I Could… Wear That,” with a picture of a little black dress. (Insider Tip: Robard customers receive this and other marketing materials free of charge! Simply complete this short form to learn more.) A great way to create your message is to begin by speaking with your current dieters. Ask them why they joined your program? What keeps them returning? What new experiences or feelings do they have as a result of their weight loss? Speak to at least five and look for common threads to use in your messaging.

5. Where should your message appear? The easiest way to determine where your message should appear so that you reach your specified target is to review your key operating statistics. This will determine where your messaging has been successful for you to drive enrollments. If you don’t track this information, then go back to the profile of your target market and determine the how best to reach your audience. Is it Facebook, Twitter, blog articles, a mailing, local shopping magazine or even the supermarket bulletin board? Most likely it is a combination of avenues. Make sure you ask every new dieter how they heard about you so you will know what is working for next time.

Good luck and contact our knowledgeable staff if you need any assistance. Be sure to inquire about our upcoming free webcast on Building Your Patient Census. It’s exclusively for customers — but for you, we’ll make an exception. Just mention this blog to join!


Blog written by Lynda Lewis/Robard Corporation


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Filed Under: About Robard | Education | For Providers | Treating Obesity | Weight Loss Business | Weight Loss Programs

Robard Launches Mobile App for iOS/Apple Devices

by Robard Corporation Staff May 11, 2016


MyCare Tools is a customizable patient engagement system that provides customers with a patient-facing, customizable microsite featuring their center (with their own URL and branding) to conveniently manage and interact with their patients with an intuitive platform with advanced functionality. The site assists providers with solidifying patient engagement, compliance and success. There’s no software. No installation. No fees. It’s easy to set-up and use, and is accessible 24/7 on any computer or device connected to the internet.

Along with the desktop version of the MyCare Tools System, Robard is excited to announce the launch of its free companion iOS MyCare Tools App, which is now available in Apple’s App Store for the iPhone and the iPad!

This app can only be used in conjunction with a Robard weight loss provider. With it, patients track their weight, water, exercise, and nutrition. The program’s provider and staff will be able to utilize this data to help assess your progress, and provide guidance and support during your time on the program. The app also incorporates your assigned meal plan into your daily log, so making food choices is fast and easy.

Some additional features of the MyCare Tools app include:
- Logging in with TouchID (device specific)
- Syncing of workouts, water, and weight from Apple's Health app
- Searchable food database with over 50,000 food items
- Appointment reminders
- Messaging from your provider or staff with updates, tips, and assistance

The MyCare Tools Patient Engagement System and the accompanied app are both HIPAA Compliant. Robard Corporation continues to be the leaders in weight management and with the MyCare Tools System and App we are linking technology and treatment to best equipped providers with the tools needed to optimize their program to best serve their patients.

To request more information on MyCare Tools, visit www.MyCareTools.com/info.

Note to Android Users: Robard Corporation is currently developing an Android version of the MyCare Tools app. We will have more details in a future Robard blog.

Blog written by Marcus Miller/Robard Corporation

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Filed Under: About Robard | Treating Obesity | Weight Loss Maintenance | Weight Loss Programs

November is National Diabetes Month

by Robard Corporation Staff November 2, 2015


According to the National Diabetes Education Program, “National Diabetes Month is observed every November to draw attention to diabetes and its effects on millions of Americans.” The NDEP’s 2015 theme, Diabetes Education and Support: Everyone Has a Role. What’s Yours?, “highlights the need for ongoing diabetes education and support among people with diabetes and those who care for them.”

Obesity is a major risk factor for the development of type 2 diabetes; therefore, prevention and treatment of obesity is of utmost importance to help control or minimize the effects of type 2 diabetes. Studies show that metabolic control of diabetes can reduce the associated complications.

According to a medical protocol written by Robard Medical Advisory Panel member Christopher Case, MD, “Recent research has elucidated the pathophysiology of diabetes, suggesting that insulin resistance and beta-cell dysfunction as key components. Weight loss can address the underlying pathophysiology of type 2 diabetes, even within one week on a Very Low Calorie Diet (VLCD). Diet-induced weight loss through a VLCD removes stores of ectopic fat outside the fat cell, improving beta-cell function, as well as blood pressure and cholesterol. This is often associated with a reduction in medications to treat type 2 diabetes and an improved quality of life.

Robard offers a suite of materials related to type 2 diabetes for you and your patients. In addition to our extensive Diabetes Medical Protocol, we offer patient education modules, patient brochures, and more, to assist you with explaining the correlation between type 2 diabetes and obesity. Our medical protocols are also available on our website. To view the protocols, login to www.Robard.com, and visit “Medical Protocols” under the “Education” tab in the top navigation. By using Robard’s frequently asked questions and patient handout on type 2 diabetes, you can further educate your patients on recommendations for suggested initial testing, ongoing monitoring, and contraindications/risks.

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Filed Under: Diabetes | For Providers | Treating Obesity

The Six Types of Obesity: Should We Be Treating Them Differently?

by Robard Corporation Staff May 12, 2015


The Six Types of Obesity:

• Young males who were heavy drinkers
• Middle aged individuals who are unhappy and anxious
• Older people who despite living with physical health conditions are happy
• Younger healthy females
• Older affluent healthy adults
• Individuals with very poor health

These are the different types of people who are obese, according to a study conducted by the National Health Services (NHS) in England, and consisted of 4,441 overweight patients. Six billion pounds — more than nine billion U.S. dollars — is spent on obesity in England annually. Making matters worse, Europe faces an obesity crisis of "enormous proportions" as unhealthy diets and physical inactivity inflate waistlines and health costs, according to a recent report by the World Health Organization.

The NHS study started because of the organization’s perceived notion that England’s way of treating obesity lacked efficiency and effectiveness, increasing the money spent on obesity. If further research corroborates these results it could possibly overhaul the way obesity is treated. Rather than focusing on the obvious fact that people are overweight, the NHS concentrated more on why they are overweight. The NHS feels that if you treat the underlying issue you can get to the root of the person’s weight problems, resulting in more concentrated treatment and strategies.

“Our research showed that those in the groups that we identified are likely to need very different services, and will respond very differently to different health promotion policies,” says Dr. Mark Green from the University’s School of Health and Related Research (ScHARR).

The ultimate goal of the NHS is for a person’s program to be specifically curtailed to one (or possibly more) of these designations, allowing for a targeted and specified strategy to treat their weight and increase efficiency and the success rate for weight loss. What do you think of the six designations of obesity? Do you think programs should be more targeted and curtailed to the patient?
 

Source: University of Sheffield

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Filed Under: For Dieters | For Providers | Obesity | Treating Obesity

The New Era of Obesity Treatment

by Robard Corporation Staff February 12, 2015


John Hernried, MD, FACP (pictured, above), provides some insights into what it’s like to dedicate a medical practice to treating weight loss exclusively, and how an obesity conference is an opportunity to learn the business as well as earn continuing medical education credits in the process. 

In recent years, there has been a confluence of factors that has made the business of treating obesity attractive to the medical community in the United States.

These factors include: the American Medical Association’s decision to recognize obesity as a disease in 2013; the statistics claiming millions of Americans are being classified as overweight or obese; and the rise of medical modalities to treat obesity including new medications, bariatric surgeries, and medical diets.

John Hernried, MD, FACP solely treats obesity at his practice, The Hernried Medical Weight Loss Center. Hernried and his staff take a comprehensive approach that addresses the whole person including the underlying causes of obesity with a team of providers that include dietitians, behavioral therapists, nurse practitioners, and exercise physiologists.

In addition to running a successful weight loss practice, Hernried is the course director of the 2015 Obesity Treatment and Prevention Conference that is going to be held July 23-25 in Baltimore.

Medical conferences such as the Obesity Treatment and Prevention Conference can be an excellent way for medical providers to learn, network, and begin a plan to offer medical weight loss in their practices, according to Hernried.

In this interview, Hernried talks about his medical weight loss practice as well as discussing why providers should consider attending the obesity conference this year. 

Can you talk about your practice and what you do in terms of treating obesity?
My practice is fully focused on treating obesity and the comorbidities associated with obesity, including disease states such as type 2 diabetes and heart disease. It’s been a practice that has been in existence for 30 years and I have been associated with the practice for the last 15 years.

We maintain a multi-disciplinary treatment model with a multiple provider care team that includes: dietitians, physicians, nurse practitioners, and exercise specialists. We all work together using several different treatment modalities, including intensive dietary therapy, behavioral management, surgery and pharmacological therapy--if it is indicated.

What made you decide to dedicate your practice to treating obesity?
I started off in primary care as an internist working in an office and a hospital. I came into practice during the "thin era," and I was taught that people with weight issues were simply lying to us. They were eating too much, not exercising, or simply being lazy. And yet, I saw the struggles of these patients including some with unmanaged diabetes, heart attacks, and other obesity-related health issues. And I would hear their stories when they came into the clinic, and I knew there had to be much more to it.

That’s when I started treating obesity as the core medical issue, and this has helped my patients with their other medical issues. Now, instead of adding new medications as part of patients’ regimens, I usually have them reducing their medications. That is a lot more fun for me when I can tell people to stop taking a medicine. 

We now know a lot more about obesity as a complex disease, and this provides me with a scientific interest in treating the disease. We have discovered some of the pathways to obesity and subsequently some newer treatments. For example, an existing diabetes medicine was recently approved for weight loss.

Can you talk about the importance of treating obesity as it relates to healthcare reform?
Yes, the obesity levels in the United States are at epidemic proportions, and they are not showing signs of improving. It is a huge cost not only to the healthcare system, but to employers. It has a dramatic effect on absenteeism in the workplace. One of the things we know is that for every dollar invested in obesity treatment it results in a four dollar return of investment in terms of reduced healthcare costs and improved productivity.

And of course there is also an immeasurable aspect to treating obesity, which is the improved quality of life for my patients.

Can you talk about the business of obesity? What are the advantages for medical providers to get into the obesity treatment field?
We know patients are searching for quality medical solutions for weight loss, and that patients really trust their medical providers. We are in an era where practices are increasingly strained in terms of revenue, and treating obesity can offer a great opportunity for medical providers to reach out to their own patients to help them lose weight and augment their practice; it can be a wonderful marriage between providers and patients.

We also see there is increasing reimbursement for obesity care, which didn’t exist before.

Lastly, there are many good options for weight management treatment, which include medications, surgery options, and medical diets.

Speaking about the business of obesity, you are the course director of the 2015 Obesity Treatment and Prevention Conference, which will be held in Baltimore July 23-25. For those providers who are not currently treating obesity, but may be interested in doing so, do you recommend they attend a conference like this one?
I think this conference is ideal, because we give them an understanding of what is needed to begin a weight loss business. It also allows them to network with people who are practicing clinical weight management and can give them some insights into the business. The conference is less theoretical and more practical in terms of how to run an obesity practice.

How is this conference different from others?
This conference offers something for medical providers at every level. For those providers who are curious about offering weight management, they can come away with practical solutions to getting going; it is germane for those providers who are newer to the obesity business and have a small weight loss business already and want to learn how to grow their businesses; and it’s also for experienced providers who have been treating obesity for years, because this conference offers networking opportunities and discussions of new weight loss techniques.

There is an academic component to the conference, so continuing education is another important aspect to it.

Ultimately, we are looking to attract the interested clinicians who want to develop weight loss modalities as part of their practice and give them the direction they need at whatever stage they are in for their business development.

Registration is now open for the 2015 Obesity Treatment and Prevention conference. To register or find out more information about the conference, click here.

Interview by: John Parkinson, Clinical Content Coordinator, DiabetesCare.net.

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Filed Under: For Providers | Obesity | Treating Obesity | Weight Conference

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About Robard Corporation

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With more than three decades of field-tested experience in the weight management industry, Robard Corporation’s comprehensive medical and non-medical obesity treatment programs, state of the art nutrition products, and executive level business management services have assisted a vast network of physicians, large medical groups, hospital systems and clinics to successfully treat thousands of overweight and obese patients. Our turnkey programs offer significant business growth potential, and our dedicated team provides hands-on staff training, services and education to add a new, billable service line for safe and effective obesity treatment within 60 days. For more information, visit us at www.Robard.com or call (800) 222-9201.

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