Walk the Walk: Robard’s VP of Sales Gets with the Program

by Robard Corporation Staff February 17, 2017


If you're going to talk the talk, you've got to walk the walk. And that’s just what Robard Corporation’s Vice President of Sales, Mario Testa, decided to do on Super Bowl Sunday 2016. As the Denver Broncos defeated the Carolina Panthers, Mario was set to launch his own fight. He weighed 217 pounds, felt sluggish, tired and had very little energy. He had never struggled with weight as a youth, but age, lack of exercise, work, travel and, what he calls “perhaps a bit of laziness,” took their toll.

“I didn’t feel I was heavy until I saw a picture that ‘woke me up,’” recalls Testa. “It was a picture of me at my son’s sports banquet. It actually brought tears to my eyes.”

Mario had calculated that he had gained 85 pounds since he graduated high school — nearly three pounds a year. In addition to the weight, he faced a handful of related medical conditions, including high cholesterol and triglycerides and pre-diabetes. However, after just a week of using New Direction System products mixed with an occasional NutriMed shake, he began to notice a difference.

“I could tell it was working — and I was being disciplined to the program — because my pants felt a bit loose,” he says. “It was a huge motivator because I never ‘dieted’ before.”

Within a few weeks, his energy was improving, and he wasn’t getting out of breath as quickly. “I started exercising and being more active with my kids,” he says. “It also increased my confidence because I didn’t feel self-conscious anymore.”

Along with products, Testa began a simple exercise routine. He would walk around his neighborhood three nights a week and run on a treadmill one night a week without setting a distance or time. “I just do it until I work up a good sweat,” says Mario.

The discipline paid off. Now at 162 pounds, Mario’s showing no signs of slowing down. He’s got his eyes set on a strength conditioning program, and says that the current state of his health is excellent.

“My whole outlook on food has improved, he says. “I’m much more disciplined with what I eat, when I eat, how I eat and no longer have the cravings for the foods that fell into my danger zone. I’ve been able to keep all the weight off after nearly a year on the program.”

Mario never thought he would be so passionate about how losing weight and keeping it off could have such a positive impact on the overall quality his life — physically and emotionally. “I’m a true evangelist for healthy lifestyle and a disciple for our products,” he says. “It hasn’t changed my life. It saved my life.”

To find a New Direction System or NutriMed program near you, please visit our Find a Clinic page. If you’re a healthcare provider interested in Robard’s proven weight management programs, nutrition products and business services, you can learn more by visiting us here.


Blog written by Kevin Boyce/Robard Corporation

Eat More, Exercise Less...?

by Robard Corporation Staff June 29, 2015

Quick: What’s the first thing you think of after you eat a Clif Bar or a bowl of Wheaties? Do you want more? You wouldn’t be the only one according to a recent study published in the Journal of Marketing Research which states that not only will you eat more of these “fitness foods,” but you will also exercise less. Researchers believe the root of this comes from “fitness branding” where marketers promote their products as “fitness foods” resulting in the mental relaxation of how much food you’re actually consuming, and you’re your physical activity.

I was a little taken back when I saw this. I’m a fan of Quest Bars personally, as well as Robard’s very own protein supplement bars. But I tend to limit myself to one bar a day, and in the case of me eating more than one, I certainly wouldn’t charge it to “well, its fitness food, so it must be OK.”

But then I noticed that “restrained eaters” were used as the subjects of the study. Restrained eaters are eaters who are chronically concerned about their body weight and, probably most importantly, they are susceptible to overeating. This is a stark contrast from a “natural eater” who “usually eats when hungry, stops when sated, and doesn’t think much about food in-between meals.”

Participants were given trail-mix marked both “Fitness” and “Trail Mix,” and were told to “pretend that they were at home helping themselves to an afternoon snack.” Then, they were given eight minutes to taste and rate the product. Now even though the study wanted to see how the branding of the snacks would affect the eaters, wouldn’t the type of eater they are also play a factor into how they would react?

Studies have been conducted between the correlation between obesity and restrained eating, partially because being a restrained eater could lead to overeating. Signals of hunger, satiety, and other factors that play a role in how you eat aren’t necessarily concise with a restrained eater. However, it is in the natural eaters’ nature to only eat when they have to, no more no less.

The study’s ultimate goal was to have marketers of these products do a better job of including other fitness cues that are a part of being healthy as well as letting people know that there is more to fitness than just the products they are marketing. But don’t we know that? What do you think?

Source: American Marketing Association, Calorie Count

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Filed Under: Eating Habits | Exercise | For Dieters | For Providers | Healthy Eating | Meal Replacements

VIDEO: Julie Roth’s Weight Loss Journey

by Robard Corporation Staff April 24, 2015
A dieter’s weight loss journey can have peaks and valleys; however, the most gratifying part has to be when you experience the joy of success during your journey or when you finally reach your goal. We’ve told you about John Blair and Jim Carpenter, now we’d like to introduce you to Julie Roth.

Julie weighed 348 pounds when she started her weight loss journey. In 20 months, she lost roughly 200 pounds on the New Direction System. Now, she says, she is healthier at age 38 than she was at 18. Julie also set her sights on other goals, such as completing a half marathon, but it was the simpler things, such as being able to do housework without taking a break, that she appreciated the most about her new weight.

In the following video, Julie shares her success story with us:



There are countless stories like Julie’s. We firmly believe that weight loss is not just about losing weight — it’s about changing people’s lives. If you’re a provider that would like to hear about Robard programs and products, such as the New Direction System, please fill out our Become a Provider form.  If you’re a dieter interested starting your weight loss journey, fill out our Find a Clinic form and we will find some weight loss programs in your area for you to get started!

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Filed Under: For Dieters | For Providers | Meal Replacements | Obesity | Weight Loss Programs

Product Spotlight: 15 Gram Meal Replacement Bars

by Robard Corporation Staff September 15, 2014


When dieters don’t have time to prepare a meal, it often leads them to choose unhealthy options. We have an assortment of meal replacement bars that are not only delicious, but also give your dieters all the nutrients and minerals they would receive with a typical meal. Best of all dieters just open the wrapper and enjoy! 

Our best-selling bars include:

Fudge Graham Bar
  •       15g Protein
  •         160 Calories
  •         Aspartame Free
  •         Gelatin Free
  •         Kosher Product
Cinnamon Bar
  •      160 Calories
  •      15g Protein (13g Soy Protein)
  •        Gelatin Free
  •        Aspartame Free

Peppermint Cocoa Crunch Bar

  •        15g Protein
  •        160 Calories
  •         Aspartame Free
  •         Gelatin Free

·      These bars are also available in a variety pack. To take a look at these as well as the rest of Robard's products, browse our Product Catalog, or contact one of our Territory Sales Managers at 800-222-9201.


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Filed Under: About Robard | For Dieters | For Providers | Healthy Eating | Weight Loss Programs

Robard Featured on CBN News

by Robard Corporation Staff April 24, 2014

See our New Direction products at work!  CBN News recently featured John Blair, a patient at one of our providers, Bon Secours Weight Institute, and his weight loss journey. This video gives you a comprehensive look at a medically-supervised weight loss program using Robard’s New Direction meal replacement products, from the initial meal plan to what to do (and eat) to keep the weight off.

Enjoy, and if you have any questions about Robard’s New Direction products or anything else Robard has to offer feel free to leave a comment in the box below! Also, if you would like to find a medical provider that offers a weight loss program in your area, fill out our Find a Clinic form and we will find a center that is nearest you.


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Filed Under: About Robard | Eating Habits | For Dieters | For Providers | Meal Replacements | Weight Loss Programs

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About Robard Corporation

www.Robard.com

With more than three decades of field-tested experience in the weight management industry, Robard Corporation’s comprehensive medical and non-medical obesity treatment programs, state of the art nutrition products, and executive level business management services have assisted a vast network of physicians, large medical groups, hospital systems and clinics to successfully treat thousands of overweight and obese patients. Our turnkey programs offer significant business growth potential, and our dedicated team provides hands-on staff training, services and education to add a new, billable service line for safe and effective obesity treatment within 60 days. For more information, visit us at www.Robard.com or call (800) 222-9201.

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