November 8, 2016
The time between Thanksgiving and the New Year can be the most challenging for your staff and your patients. There’s temptation around every corner — saboteurs are everywhere and, as a result, many patients fall victim to the mentality that “no‐one can maintain a diet during this time of year.” This mindset causes a chain of negative events that result in lost retention, decreased program effectiveness, lost revenue and momentum within your business.
But facts confirm that it’s simply not true. It’s time for you to prepare and educate your staff so your patients can break through the obstacles of tempting delights so they can enjoy a January filled with weight loss achievement.
The belief that patients can’t be successful during the holidays is based on outdated assumptions. Years ago, before we had an obesity crisis — before over 65 percent of Americans were overweight — the diet industry largely catered to cosmetic and seasonal weight loss. From January to May and from September to Thanksgiving, consumers turned to weight loss programs and then dropped their program during the summer and holidays. Today, more people join weight loss programs for health and wellness and to eradicate medical issues. These reasons are impervious to seasons, but patients are still susceptible to sabotage and exposure to diminished expectations. It’s during these times that we need to increase our vigilance against excuses and sabotage.
Educate your staff to counter all of the excuses, uncover sneaky saboteurs and eliminate them.
9 Tried and True Strategies for Retaining Your Patients
1. Create a weekly calendar with each client for each week during the holiday season and include their upcoming social events. Let the patient see how many of the 42 weekly eating occasions don’t involve a social event. (Assuming a patient eats six meals/snacks daily).
2. Stock up on Robard snacks and protein bars. These are easy to take on-the-go and require no prep. Perfect for shopping!
3. Re‐do goals with every patient and give specifics to focus on. Remind them it’s a series of small daily choices, not all or nothing. Help them counter the, “Well, I had cake at lunch, so I will start again tomorrow” approach.
4. Help patients visualize January 1.
5. Have patients fill out their food log.
6. Go over socializing basics. For example, if there is a dinner? On that day, eat breakfast, a snack, and lunch (preferably products). Eat just before arriving. Consider trade‐offs. For example: wine vs appetizer/appetizer vs dessert/sharing dessert. At the event, relax and socialize. Keep high‐fat treats out of sight.
7. Eat regularly every 3–4 hours and sleep regularly.
8. Don’t buy or make holiday treats until the last possible moment. Buy or make things that are not your personal favorites.
9. Maintain and increase physical activity. Great walking opportunities can be had with shopping or taking the family for a stroll to view the holiday lights.
While we would all like our patients to be perfect throughout the holiday, many struggle. For the struggling patients, continue to encourage them by letting them know that moving forward, even without perfection, is a goal worth driving towards.
For more tips and information on helping your patients and your business succeed through the holidays, Robard customers can download one of Robard Corporation’s many resources that help patients successfully navigate through the season. We also invite non-customers to download a holiday staff training kit, titled Visualizing January, by clicking here. Good luck and have a wonderful holiday season!
Blog written by Lynda Lewis/Robard Corporation
October 20, 2016
I recently saw a picture on Facebook that was captioned: “Do something today that your future self will thank you for.” It’s a common saying, but thought-provoking at the same time. It puts things in perspective and helps you understand that the decisions you make now can affect you in the future.
One thing that we can all do now is decide to make a conscious effort to watch our diet and weight over the next three months; our future selves will thank us for it. Remember, from now until the end of the year we are all likely to gain weight. Why? Blame our friends, Halloween, Thanksgiving, and Christmas. Yes, the holiday season is upon us, and if we aren’t careful we will gain weight that will take a lot of effort and time to lose. Actually, according to findings published in the New England Journal of Medicine, it will take upwards of five months to lose that weight. Think of all the work you put in throughout this past year trying to reach your fitness goal, only for it to vanish in a span of a few months, then you have start again when the calendar flips to 2017.
So, what do we do? First, let’s all agree that for the majority of us there will be a few days during the holidays that our diet goes haywire. However, the goal should be to minimize those days, which is tough to do when the leftovers in the fridge are begging to be eaten; we have to find ways to control those urges and cravings.
Another thing we can do is make sure we have a consistent exercise plan. With the holiday season comes traveling, relaxation, and at times lack of motivation to workout. But even if it’s just a short walk, commit to do something! It will be easier to get back into your normal workout routine if you are starting somewhere instead of starting from a place where you went an extended period of time with little to no physical activity. Try to keep your regimen as close to normal as possible.
Cornell Food and Brand Lab Director Brian Wansink said it best: “It’s easier to avoid holiday pounds altogether than to lose them after they happen.” With research showing it will take five months to lose three months of weight, it’s hard to disagree. So stay motivated, be consistent and focused on reaching your good health goals. If we’re mindful of watching our weight over the next three months, our future selves will thank us for it.
Source: Cornell Food & Brand Lab
Blog written by Marcus Miller/Robard Corporation