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Helping Dieters Stick to their Goals Post-New Year… Not as Difficult as You Might Think!



Every year, weight loss centers see a huge influx of dieters eager to lose weight on January 2. Not much effort needs to go into getting people through the door when weight loss is top of mind for New Year’s resolutions.

According to the Statistic Brain Research Institute, almost 1/3 of New Year’s resolutions pertain to weight. But by the one month mark, only about half of resolution makers will have maintained their resolve. And after the one month mark? Forget about it. By this point, patients will start to miss appointments, cheat on their diets, stop their exercise routines, and give up on their goals. New clients are great, but what’s the point if you can’t maintain their engagement and retain them?

As professionals in the weight loss industry for more than 40 years, Robard has learned a thing or two about why dieters fall off from their grand New Year’s plans, and we have some tips about how to get them back on track. Because we are committed to your success, we’d like to share some of the insights we’ve learned over the years straight out of one of our exclusive staff training kits: Retention Strategies for weeks 5-8.

First, it’s important to recognize some of the common obstacles that cause dieters’ mindsets to change during the first month of their program. These include:
 
1. When dieters put ownership of results on the program, not themselves.
2. When dieters don’t see their own sabotage pattern. 
3. Dieters are not aware of their self-sabotaging thoughts. Thinking failure “just happens” gives them permission to fail.
4. When there are no new goals beyond her first month. There is no strong, positive long‐term vision.
5. Using fear to motivate (medical issues, spouse disapproval) and then once the pressure is off, the dieter is done.
6. Not using visualization or positive desire for motivation. Dieters never pictured living at their goal weight or creating a strong image of success.

Have your staff look to uncover hidden patterns and thoughts dieters might be unaware of. Once dieters are aware, they become empowered and they benefit from new strategies, insights and staff support. If these hidden patterns are not uncovered, the dieter quits your program and then starts all over again somewhere NEW. This cycle will continue all because they believe the magic is in that first month!

Below are 4 out of our 15 proven strategies from our Retention Staff Training Kit that can be used to solidify your dieter’s commitment for the second month of their program:

1. Bring up the subject for a focused discussion: “Mary, how many times in the past did your efforts seem to come to a stop after the first month? Do you want it to be different this time?”
2. Be on guard for all red flags and signals, and confront the dieter immediately. For example:
    • Suddenly claiming stress or daily life issues as major obstacles.
    • Relinquishing personal control and accountability, is just a victim of circumstance, powerless to impact.
3. Use questions to uncover hidden thoughts. The dieter needs to admit it herself and then use visualization to create powerful, meaningful long‐term motivation.
4. Set both short and long‐term goals. Remind your dieters to celebrate every short‐term goal achieved and then set a new one immediately.

Recognizing the signs that your dieters are losing momentum and nipping it in the bud QUICK are essential to maintaining good retention before things get out of control. Now that you have a small taste of some of the helpful tips in our Staff Training Kit, download the full kit now and take control of dieter retention at your practice!

Source: Statistic Brain Research Institute


Blog written by Vanessa Ramalho/Robard Corporation


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New Year’s Planning & Evaluation for Health Care Providers: Setting Yourself Up for Success (Free S.W.O.T. Analysis Template)



The New Year is always a time filled with new opportunities for health care providers, specifically for those who offer medical weight management. Patients are getting messages and reminders from all directions about losing weight, and New Year’s resolutions gives dieters renewed hope and motivation to start off 2018 on the right foot. This is the moment for providers to capitalize on recruitment and re-engagement efforts — so don’t miss out! If you haven’t started your 2017 evaluation and 2018 planning, now is the time.

With 2018 already upon us, you may be in a time crunch if you don’t already have an evaluation plan in place. However, it’s not too late to at least get the wheels turning on how you can take a critical look at your progress from 2017. Use this information to start setting goals for the upcoming year. A quick and easy way to get this process started is with an analysis of your Strengths, Weaknesses, Opportunities, and Threats, or “S.W.O.T.”

A S.W.O.T. analysis can be helpful for a variety of different reasons, and you can easily use this tried and true tool throughout the year — not just at the end — to continually gauge your progress towards your practice goals. And, you don’t need to do a lot in order to facilitate this process with your staff and executive team. We’ve provided a helpful template that you can download and edit to guide you through a simple S.W.O.T. analysis.

Things to Keep in Mind:
1. Avoid complexity or too much detail; rather, keep it short and simple and don’t over-analyze. Bullet points are sufficient. Long, overly detailed paragraphs can distract from the main focus.
2. Be realistic: Look at your current situation objectively and see it for what it is.
3. Be specific: Talk through what the core message or issues are and articulate those ideas as detailed as possible. (While still being concise!)
4. Don’t forget about your goals: Apply your analysis to your 2017 goals and see how they measure up. Then create new goals for 2018. Remember the point of the analysis is to start to create a foundation for what you want to achieve moving forward.

A S.W.O.T. analysis can be done with your team over lunch or if your clinic is having a slow day. It can be a fun, yet productive end of the year activity for the entire team to collaborate on collective goals and improvements. So, don’t skip over this important exercise because it sounds too hard or time consuming. The feedback you get from this can be invaluable in setting yourself up for New Year’s success!

Looking for more advice on your weight loss business strategic planning? Call Robard today at (800) 222-9201 or visit us at www.Robard.com/BAP to receive more information about our complimentary customer services, including business growth consultations!


Blog written by Vanessa Ramalho/Robard Corporation


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