A New Solution for Burning Fat Could Be… Fat?

by Robard Corporation Staff February 1, 2017


So fat is fat, and all fat is bad, right?

Wrong.

“Not all fat is equal,” says Professor Alexander Pfeifer from the Institute of Pharmacology and Toxicology of the University Hospital Bonn. Apparently, according to recent research out of University of Bonn, researchers have found a way to use what is called “brown fat” to burn energy from food and stimulate weight loss.

Humans actually have two different kinds of fat: white fat (which is the bad fat that makes our “love handles” that we want to get rid of) and brown fat which acts like a desirable heater to convert excess energy into heat. In essence, white fat stores energy, while brown fat helps the body burn energy through heat. In adults, people with higher amounts of brown fat have lower body mass, and according to studies, increasing brown fat by as little as 50 grams could lead up to a 10 to 20 pound weight loss in one year.

Using adenosine, a new signaling molecule typically released during stress, researchers at University of Bonn have discovered a way to activate these brown fat cells, and even turn white fat cells into brown fat cells, a process called “browning.”

More recently, scientists at the Gladstone Institutes identified an FDA-approved drug that can help create more of this brown fat. “Introducing brown fat is an exciting new approach to treating obesity and associated metabolic diseases, such as diabetes,” said study first author Baoming Nie, PhD, a former postdoctoral scholar at Gladstone.

Such a method of treating obesity is still in the research phase, and may not likely become a commonly accepted practice for some time yet. There are several potential side effects that may arise from taking the drug, and more development is necessary before human trials can be explored. Nonetheless, it is an exciting direction in the field of obesity treatment that healthcare professionals should keep a close eye on.

In the meantime, weight management is still an urgent need for so many across the country. For healthcare providers, there are already many effective ways to begin treating obesity. Learn more about how to start a weight management program, or if you are a dieter, connect with a provider who can get you started on your weight loss journey today. Need more inspiration? Listen to some success stories of dieters who have lost more than 200 pounds by starting a medically supervised program.


Source:
ScienceDaily


Blog written by Vanessa Ramalho/Robard Corporation


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Filed Under: Diabetes | Education | For Dieters | For Providers | Obesity | Treating Obesity | Weight Loss Programs

5 Strategies to Increase Retention and Profitability

by Robard Corporation Staff January 18, 2017


Regardless of industry, it is well known that acquiring a new customer is more expensive and time consuming than keeping a current customer active. According to Bain and Co., it costs approximately six to seven times more to acquire a new customer; in addition, they state that a five percent increase in customer retention can increase a company’s profitability by 75 percent. While these statistics differ based on your industry, the fact remains — keeping your current dieters on program longer is essential to your business growth.

Begin your retention on day one, sale day. Say thank you. While this concept is basic, its value is underestimated. Thank your dieter for choosing your weight loss program — remember, with an increasing amount of choices, they choose you. Consider a hand written card or personalized email.

Three weeks into the program, find out how they are feeling about the program. Get feedback on what they like and don’t like. More importantly, ask questions that will provide insight to how they are feeling about the program and their journey. While “I like the shakes” is important, knowing that they are anxious on weekends because of the lack of routine is more valuable to retention.

Spread the good news; highlight a success story. It is not new that testimonials are powerful. When choosing your testimonial, however, it is better to highlight a dieter who achieves common results. While it is wonderful when a dieter loses 200 pounds, most will lose less. Choose a testimonial story and person that others can relate to.

Finally, address sabotage when it appears. Some dieters change their mindsets after only one month into their program.  As their weight loss advisor, it’s important to recognize sabotaging thoughts and patterns so the dieter can be redirected.

Let’s look at a few examples of when a dieter may veer off track:

1. When a short term goal is achieved. “Everyone is telling me I look great. I don’t need to be serious anymore!” Solution: Have dieters set both short and long term goals beyond the first month. When short term goals are achieved, celebrate and then set new goals immediately.  

2. When the dieter starts to perceive the diet as punishment, they’re not looking at the big picture. “I’m sick of sticking to a diet.” Solution: Celebrate successes with dieters other than the scale. For example, praise a new activity they can enjoy as a result of their weight loss.

3. When the dieter views the diet as deprivation. “I’m missing out. It’s not fair.” Solution: Remind dieters that they are choosing to be on a diet. They can have anything they want, but would they rather choose to enjoy life at their goal weight, or eat a doughnut now?

How would you know your new strategies are working? Keep Data. Key Operating Statistics (KOS) helps you make informed decisions about all of your business questions and modify the course of business for continued growth and future positioning. Keep data relating to inquiries, conversions, drop offs, weight loss achieved and more, and then, deeply analyze the data. While it is good to know how many dieters drop off, it is better to know the most common week that dieter’s leave, and it’s even better to know the reasons why that drop off week is so common so you can implement a strategy to address the reasons behind the loss. Check out this article for harnessing data in the healthcare field. Robard provides customers with an extensive KOS data collection system, for access, contact Robard.

Want more? Access retention resources on www.Robard.com:

1. Video: Customer Service and Compliance: Better Compliance and Retention from Simple Touch Points and More Focused Visits 
2. Staff Training Kit: One Month in Retention Strategies
3. Staff Training Kit: Keep Retention Strong

Not a customer? Request information here.


Blog written by Lynda Lewis/Robard Corporation

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Filed Under: About Robard | Education | For Providers | Weight Loss Programs

7 Healthy Dinner Recipes in Under 30 Minutes

by Robard Corporation Staff November 3, 2016


In many households, 6 p.m. to 9 p.m. can feel like the busiest, most hectic part of the day. You arrive home after what can be a stressful commute from work; the kids have homework and need to get ready for bed; the house is a mess; you’re tired from pulling an eight-hour shift (or more)… How do you fit in making the time to cook a healthy, family-friendly meal without driving yourself crazy?

Firstly, don’t be quick to come home with fast food just to save yourself some sanity. A recent study from the Johns Hopkins Bloomberg School of Public Health found that home cooking is a main ingredient in a healthier diet.

“When people cook most of their meals at home, they consume fewer carbohydrates, less sugar and less fat than those who cook less or not at all — even if they are not trying to lose weight,” says Julia A. Wolfson, MPP, a CLF-Lerner Fellow at the Johns Hopkins Center for a Livable Future and lead author of the study.

The findings also suggest that those who frequently cooked at home — six-to-seven nights a week — also consumed fewer calories on the occasions when they ate out.

Making dinner happen after work on a consistent basis can feel like a challenge. Even just figuring out what to cook can be hard, let along doing it quickly and with results the whole family will enjoy. But believe it or not, a healthy dinner is achievable… and you can even do it in less than 30 minutes with simple, fresh ingredients.

Start off by committing to ONE WEEK of home-cooked meals. To get you started off right, we’ve compiled a list of 7 recipes for healthy dinners you can make in 30 minutes or less. Give it a try and share your favorite recipe with us on Facebook



TIP FOR DIETERS: When it comes to cooking while on a diet, portion control is everything! Download Robard’s Portion Platter to learn how to properly portion your meals. Weight management clinics offer programs with helpful resources and food education like our portion platter… to learn more about joining a weight management program, visit Robard’s Find a Clinic page.

TIP FOR PROVIDERS: Cooking healthy meals is a vital part of maintenance for any dieter. Robard’s programs offer tailored resources like meal plans to help your dieters keep the weight off. For more information on Robard’s programs, fill out Robard’s Become a Provider form.

Sources: Johns Hopkins Bloomberg School of Public Health, Food Network, Better Homes and Gardens


Blog written by By Vanessa Ramalho/Robard Corporation

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Filed Under: About Robard | Cooking | Eating Habits | For Dieters | For Providers | Healthy Eating | Healthy Lifestyle | Obesity | Setting Goals

5 Questions to Increase Dieter Enrollment

by Robard Corporation Staff August 16, 2016


Need more enrollments? Who doesn’t, right? When we’re approached by a weight management center that’s concerned about low dieter sign-ups for their program, we start with one basic question: “What is your plan to build enrollment?” Surprisingly (and sometimes, not so surprisingly), they have no set plan and fail to track their activities.

There are numerous ways to communicate with potential dieters. To help jump-start your marketing plan and increase program enrollments, ask yourself these five basic questions:

1. What’s your goal? Well, we already know this answer: Increase enrollments. Great. Move on to question number two.

2. Why should a dieter choose your program? Having a variety of benefits can help set you apart from your competitors. For example, extended weekday or weekend hours, an on-site gym, new protein products, discounted packages, online patient engagement tools and more. (Insider Tip: Check out this Patient Engagement System – available free of charge to Robard customers!)

3. Who are you trying to enroll? Does your program cater to the working professional, stay at home parent, older adult or adolescent? Do you offer a medical program for individuals who need to lose weight because of a medical condition? Or is your program most appropriate for overweight individuals just looking to look and feel better? Determine the demographics and behavior profiles along with their goals for losing weight so you can target the right market and tailor your message and benefit statements to that target.

4. What message will appeal to your target? Even professional marketers struggle with the content of their message. The basics are to be clear, concise and directed at your target markets. The best messages reach your market on an emotional level and/or countering any “barriers” they see to joining your program (i.e. “time”). A recent emotional-driven marketing campaign we launched was “I Wish I Could.” It pictured everyday experiences overweight people struggle with or have desires for, both of which resolved by losing weight. For example, “I Wish I Could… Sit There,” with a picture of a common restaurant booth. And, “I Wish I Could… Wear That,” with a picture of a little black dress. (Insider Tip: Robard customers receive this and other marketing materials free of charge! Simply complete this short form to learn more.) A great way to create your message is to begin by speaking with your current dieters. Ask them why they joined your program? What keeps them returning? What new experiences or feelings do they have as a result of their weight loss? Speak to at least five and look for common threads to use in your messaging.

5. Where should your message appear? The easiest way to determine where your message should appear so that you reach your specified target is to review your key operating statistics. This will determine where your messaging has been successful for you to drive enrollments. If you don’t track this information, then go back to the profile of your target market and determine the how best to reach your audience. Is it Facebook, Twitter, blog articles, a mailing, local shopping magazine or even the supermarket bulletin board? Most likely it is a combination of avenues. Make sure you ask every new dieter how they heard about you so you will know what is working for next time.

Good luck and contact our knowledgeable staff if you need any assistance. Be sure to inquire about our upcoming free webcast on Building Your Patient Census. It’s exclusively for customers — but for you, we’ll make an exception. Just mention this blog to join!


Blog written by Lynda Lewis/Robard Corporation


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Filed Under: About Robard | Education | For Providers | Treating Obesity | Weight Loss Business | Weight Loss Programs

The Disconnect Between Dieter and Provider

by Robard Corporation Staff April 21, 2016


The obesity rate hasn’t slowed, but it isn’t because of lack of trying. The dieter surely wants to lose weight and lead a healthier lifestyle and their provider surely wants to help them, so where do we go wrong? Both sides can point the finger at the other, but a recent study shows there’s enough responsibility to go around.

Medscape surveyed more than 1,400 medical professionals comprised of family medicine physicians, endocrinologist, internal medicine physicians, nurse practitioners, physician assistants and OB/GYNs. These providers on average see almost 200 patients a month who are either obese or overweight that also have comorbidities such as type 2 diabetes or hypertension.

The good news is that these providers are taking action to help with their patients’ weight issues, with the main courses of action being prescribing weight loss drugs to manage their patients’ weight, diet modification, exercise, behavioral therapy, and in extreme cases, bariatric surgery. However, these methods are not producing positive results, but why? The answer you get depends on who you ask.

“Clinicians are trying to help their patients manage [their] weight, but they are frustrated because their patients are struggling with lifestyle change,” says Dr. Donna H Ryan, professor emerita, Louisiana State University’s Pennington Biomedical Research Center.

The survey showed that only 40 percent of the providers used behavioral therapy as a method of weight loss, paling in comparison of diet modification and exercise implementation (85 and 80 percent respectively). The issue with this is if you don’t deal with a person’s behaviors, how can you expect things they don’t normally do such as diet modification or exercise implementation to resonate with them to the point it truly becomes a part of their life? Without that intrinsic change in one’s behavior and habits we are more so looking at short-term goals as opposed to long-lasting development.

Then you have the issue of unattainable expectations. Many times when we look at weight loss we take a “gulp, not sip” approach. We envision ourselves with brand new bodies and pounds melting off of us, when in reality that isn’t a realistic goal, and maybe it shouldn’t be. You would be surprised how much a difference just a ten pound weight loss would make, in appearance and health.

So where do we go from here? Well, there are things that both sides can do to make things better. From the provider side of things, “It takes an educated clinician to be effective,” says Dr. Ryan. Providers need to equip themselves with the proper education and tools needed to not only engage change in their patient, but produce results that stick with us. Coaching skills are a key component to helping their patients gain those behavioral developments needed to not just lose weight, but to have a better and healthier lifestyle.

As for the dieter, expectations could be tempered. The journey maybe long, but it starts with the first step, and there are destinations along the way. A healthier lifestyle doesn’t come just when you hit that target weight; it comes when you have created habits and routines that make for a better you for the long-term.

 

Blog written by Marcus Miller/Robard Corporation

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Filed Under: Education | For Dieters | For Providers | Healthy Lifestyle | Obesity | Treating Obesity

Turn New Year's Resolutions to Rest of Year Goals

by Robard Corporation Staff November 9, 2015


“New Year’s Resolution, bro!” That was the reply I received when I asked a friend if he is ready to come to the gym with me. That’s the train of thought for a lot of us dieters around this time of year. The New Year is right around the corner, and that is when we’ll either finally start or get back on track towards a healthier lifestyle.

But why wait? There is rarely ever a “perfect time” to start something —not to mention there are some negatives to waiting until the New Year. Thanksgiving and Christmas are approaching and it’s tough not to overeat during those holidays. Dieters sometimes feel that since we know when we’ll start, we have that extra time to eat however we want, and possibly gain some extra pounds to add to the ones we already want to lose. We may also get into some bad habits, like slacking on physical activity. When the New Year starts, we expect our activity to be high and consistent; that’s the goal at least, so we may get comfortable in our inactivity during the meantime.

What better time to start than today, right now? You know what you want to do, so why wait until the New Year to start? Instead, make the New Year a target for when you want to reach your goal weight and start working towards it. So when the New Year starts, it will be time to set new goals. Find motivation wherever you can. Maybe there are events you may want to take part in such as a 5k or 10k that you have to prepare for. Tag along with a friend or family member that may already have a workout regimen. The finish line won’t ever get closer until you start. Start now with working towards a healthier you with Robard’s proven weight management programs that have helped thousands achieve their weight loss goals — but, more importantly, improve their health and happiness. What better time to start than now? To find a clinic near you, click here.

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Filed Under: About Robard | Eating Habits | For Dieters | Habits | Healthy Eating | Obesity | Weight Loss Programs

Introducing Robard's MyCare Tools

About Robard Corporation

www.Robard.com

With more than three decades of field-tested experience in the weight management industry, Robard Corporation’s comprehensive medical and non-medical obesity treatment programs, state of the art nutrition products, and executive level business management services have assisted a vast network of physicians, large medical groups, hospital systems and clinics to successfully treat thousands of overweight and obese patients. Our turnkey programs offer significant business growth potential, and our dedicated team provides hands-on staff training, services and education to add a new, billable service line for safe and effective obesity treatment within 60 days. For more information, visit us at www.Robard.com or call (800) 222-9201.

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