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Weight Loss: An Ancillary Service that Boosts Revenue



Connect the dots: While weight loss is a thriving, several billion dollar industry, group practices are steadily losing revenue. Apparently, there is much to be learned in the medical world about how to tailor the business side of operating a health practice to meet the needs of its patients, or rather, its consumers.

Let’s face it: A medical practice is a business. And businesses need revenue to survive and thrive. Traditionally, most practices have relied on insurance reimbursement for its financial wellness. However, with insurance and health care currently in the political crosshairs, most practices — especially small and mid-sized ones — need to look for ways of being financially independent. This is where ancillary services can come in, and provide a means for practices to generate revenue with fee-for-services options that support their patients with their most pressing health issues. Medically supervised weight loss is an underutilized health care service which can potentially result in a serious influx of consistent revenue.

Think about it — every single medical practice has a built-in clientele for weight loss services. According to the Centers for Disease Control and Prevention, more than two thirds of U.S. adults are overweight and more than one third are obese. It’s safe to say that with this many people suffering from what the American Medical Association has now classified as a chronic disease, most providers have patients with obesity that need to lose weight for a multitude of reasons. In fact, not only are physicians missing out on revenue potential, obesity is actually costing them money because of the expenses linked to treating comorbid conditions directly associated with the disease.

Many doctors who have decided to start offering weight loss services have agreed that it is a stable revenue source with minimal startup costs. In fact, a program can generate nearly $1,000,000 in net revenue in just three years. Plus, getting a program started is much easier than you might think, especially when you work with an experienced partner. Robard helps you change the lives of your patients by providing all of the tools needed to run your own medically supervised weight management program. Centered on personalized nutrition and behavior change, our programs include out-of-the-box components/solutions for your medical team to offer your patients a successful fee-for-service weight loss program. The kicker? We provide you with complimentary support services you need for the lifetime of our relationship.

So really, there’s nothing to lose, but so much to gain. Why continue to struggle financially when there is an untapped profitable market for weight loss already walking through your doors? Ready to learn more? Click here to watch our free webcast on how to incorporate medical weight loss into your existing practice or contact us today and receive a free potential revenue analysis and consultation on how adding this ancillary service can boost your practice profitability!

Sources: Medscape, U.S. News Health


Blog written by Vanessa Ramalho/Robard Corporation

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One-Third of the World is Overweight and We Are Part of the Problem



According to a recent article by CNN, 2 billion adults and children worldwide – the equivalent of one-third of the world’s population -- is overweight, and the U.S. is among the countries most severely affected.

The article reflected the results of a study published in the New England Journal of Medicine that included 195 countries and territories. The study also notes that an increasing number of people globally are dying from comorbid conditions related to obesity, such as cardiovascular disease.

“People who shrug off weight gain do so at their own risk -- risk of cardiovascular disease, diabetes, cancer, and other life-threatening conditions,” said Dr. Christopher Murray, director of the Institute for Health Metrics and Evaluation at the University of Washington, who worked on the study. “Those half-serious New Year’s resolutions to lose weight should become year-round commitments to lose weight and prevent future weight gain,” he said in a statement.

The conclusions of the study do important work in highlighting obesity as a growing concern in global public health as a chronic condition in and of itself; however, researchers also hope to educate the public at large about the link between obesity and other diseases in the hopes that preventative measures and treatment can help people avert early mortality. Almost 70 percent of deaths related to an elevated BMI in the analysis were due to cardiovascular disease, killing 2.7 million people in 2015, with diabetes being the second leading cause of death.

The study notes that obesity rates rose in all countries studied, irrespective of the country’s income level. “Changes in the food environment and food systems are probably major drivers,” they write. “Increased availability, accessibility, and affordability of energy dense foods, along with intense marketing of such foods, could explain excess energy intake and weight gain among different populations.”

While obesity rates continue to rise in the U.S., with approximately one-third of our own adult population being overweight or obese, we are luckier than other countries to have access to medical resources that can help curb this epidemic. Now more than ever, the need to begin treating obesity is becoming a public health imperative and medical providers are being called on to lead the charge. (Interested in learning how obesity treatment affects population health? Register for this free webcast!)

Treating obesity is easier than you may think, especially when you work with an experienced partner. Robard takes all the guess work out of treating obesity, and provides all the tools and resources to get you started within 60 days. Join in the conversation that’s happening, not just around the country, but around the world, and learn more about medical weight management today.




Source: CNN

Blog written by Vanessa Ramalho/Robard Corporation



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How You Can Treat Arthritis – By Not Treating Arthritis



For every pound of excess weight, four pounds of extra pressure are put on the knees. Needless to say, overweight and obese people are at much higher risk of developing arthritis. In fact, an obese person has a 60 percent greater risk of getting arthritis than people who maintain a healthy body weight.

One in five Americans has been diagnosed with arthritis, but according to the Centers for Disease Control and Prevention (CDC), that number jumps to more than one in three among obese people — and two out of three Americans are either overweight or obese.

“Weight plays an important role in joint stress, so when people are very overweight, it puts stress on their joints, especially their weight-bearing joints, like the knees and the hips,” says Eric Matteson, MD, chair of the rheumatology division at the Mayo Clinic in Rochester, MN.

While many may disregard arthritis as unimportant and non-life threatening, it is in fact a chronic condition with serious impact on people’s lives. Arthritis is the leading cause of disability in the United States, and can lead to many debilitating problems for overweight people, from daily pain and discomfort, decreased mobility, and may even necessitate surgery.

One study examined the factors contributing to total knee and hip replacements in people between the ages of 18 and 50. A remarkable 72 percent of those who underwent joint replacement surgery were obese.

Weight loss has been shown to be effective in decreasing the effects, prevalence, and onset of many comorbid conditions, particularly arthritis. A study of overweight women showed that a weight loss of merely 11 pounds reduced their risk of developing knee Osteoarthritis by half.

Healthcare costs attributed to arthritis and other rheumatic conditions (AORC) in the United States in 2003 was approximately $128 billion, and is continuing to increase as obesity continues to rise.  For providers who have patients that suffer from arthritis, or who are at risk for arthritis, weight loss using a medically supervised program can mean an enhanced quality of life for their patients, as well as provide a cost effective solution to arthritis, and many other comorbid conditions.

In a quickly changing healthcare climate, providers must be quick to adopt smarter and cost-effective strategies to reduce expenditures while maximizing quality of care. Treating comorbid conditions singularly without looking at the bigger picture of what is causing these ailments will increasingly become a costly mistake for both physicians and their patients. Talk to Robard today about how to streamline your patient care efforts by starting a medical weight management program today.

Sources: CDC, John Hopkins Arthritis Center, Everyday Health, Arthritis Foundation


Blog written by Vanessa Ramalho/Robard Corporation


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