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Why You Should Discuss Exercise and Weight Loss with Your Aging Patients



In our recent blog post about 6 Unexpected Benefits of Exercise, we learned that not only can exercise help you lose weight and feel great, but it can also help improve memory and overall brain performance, and even help protect from cognitive decline. This insight is all the more important when talking to older adults about exercise and weight loss.

More than half of all 85-year-olds suffer some form of dementia. According to the Alzheimer’s Association, dementia is a broad term that describes a wide range of symptoms associated with a decline in memory or other thinking skills severe enough to reduce a person's ability to perform everyday activities. Alzheimer's disease accounts for 60 to 80 percent of dementia cases.

Dementia has begun to be thought of as an inevitability of aging; however, recent research has shown that that is not necessarily true. Neuroscientist Art Kramer, who directs the Beckman Institute for Advanced Science and Technology at the University of Illinois, says the best thing you can do for your brain is exercise.

In his 2010 study, Kramer found that with just 45 minutes, three days a week of moderate aerobic exercise (mostly walking), MRI scans showed that for the aerobic group, the volume of their brains actually increased, while individuals in the control group lost about 1.5 percent of their brain volume. This added up to a 3.5 percent difference between individuals who took part in aerobic exercise and those who did not. Further tests showed that increased brain volume translated into better memory.

For providers working with aging patients, the strong possibility of preventing or delaying the onset of dementia-related illnesses such as Alzheimer’s can prove to be a great motivator in encouraging patients to engage in more regular exercise. Approaching them about their weight is a critical step in the right direction. By doing so, they’ll start to also feel the other great benefits of weight management and exercise, such as a potential decrease in related comorbid conditions, reliance on medications, and more.

To alleviate some of the potential discomfort in having conversations about weight with your patients, Robard Corporation has produced a three part video series, “How to Speak with Patients about Obesity,” that presents multiple avenues one could take while speaking with patients about obesity. We invite you to watch this free educational resource by clicking here.

We invite all healthcare providers to learn more about Robard’s proven weight management programs, products and services. To do so, please click here and try some of our delicious nutritional products for free!


Sources: NPR, Alzheimer’s Association


Blog written by Vanessa Ramalho/Robard Corporation


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5 Strategies to Increase Retention and Profitability



Regardless of industry, it is well known that acquiring a new customer is more expensive and time consuming than keeping a current customer active. According to Bain and Co., it costs approximately six to seven times more to acquire a new customer; in addition, they state that a five percent increase in customer retention can increase a company’s profitability by 75 percent. While these statistics differ based on your industry, the fact remains — keeping your current dieters on program longer is essential to your business growth.

Begin your retention on day one, sale day. Say thank you. While this concept is basic, its value is underestimated. Thank your dieter for choosing your weight loss program — remember, with an increasing amount of choices, they choose you. Consider a hand written card or personalized email.

Three weeks into the program, find out how they are feeling about the program. Get feedback on what they like and don’t like. More importantly, ask questions that will provide insight to how they are feeling about the program and their journey. While “I like the shakes” is important, knowing that they are anxious on weekends because of the lack of routine is more valuable to retention.

Spread the good news; highlight a success story. It is not new that testimonials are powerful. When choosing your testimonial, however, it is better to highlight a dieter who achieves common results. While it is wonderful when a dieter loses 200 pounds, most will lose less. Choose a testimonial story and person that others can relate to.

Finally, address sabotage when it appears. Some dieters change their mindsets after only one month into their program.  As their weight loss advisor, it’s important to recognize sabotaging thoughts and patterns so the dieter can be redirected.

Let’s look at a few examples of when a dieter may veer off track:

1. When a short term goal is achieved. “Everyone is telling me I look great. I don’t need to be serious anymore!” Solution: Have dieters set both short and long term goals beyond the first month. When short term goals are achieved, celebrate and then set new goals immediately.  

2. When the dieter starts to perceive the diet as punishment, they’re not looking at the big picture. “I’m sick of sticking to a diet.” Solution: Celebrate successes with dieters other than the scale. For example, praise a new activity they can enjoy as a result of their weight loss.

3. When the dieter views the diet as deprivation. “I’m missing out. It’s not fair.” Solution: Remind dieters that they are choosing to be on a diet. They can have anything they want, but would they rather choose to enjoy life at their goal weight, or eat a doughnut now?

How would you know your new strategies are working? Keep Data. Key Operating Statistics (KOS) helps you make informed decisions about all of your business questions and modify the course of business for continued growth and future positioning. Keep data relating to inquiries, conversions, drop offs, weight loss achieved and more, and then, deeply analyze the data. While it is good to know how many dieters drop off, it is better to know the most common week that dieter’s leave, and it’s even better to know the reasons why that drop off week is so common so you can implement a strategy to address the reasons behind the loss. Check out this article for harnessing data in the healthcare field. Robard provides customers with an extensive KOS data collection system, for access, contact Robard.

Want more? Access retention resources on www.Robard.com:

1. Video: Customer Service and Compliance: Better Compliance and Retention from Simple Touch Points and More Focused Visits 
2. Staff Training Kit: One Month in Retention Strategies
3. Staff Training Kit: Keep Retention Strong

Not a customer? Request information here.


Blog written by Lynda Lewis/Robard Corporation

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Robard’s New Jersey Facility Undergoing Significant Expansion



To meet the increasing needs of our customers and their patients, Robard Corporation’s manufacturing facility in Mount Laurel, New Jersey, is in the process of expanding to add an additional 16,000 square feet, with extra warehouse racking that will provide 1,350 new pallet positions. This surge will allow us to stage materials more efficiently for manufacturing and mixing. Further upgrades at our facility include two new state-of-the-art mixing rooms (including a new 100 cubic foot paddle mixer that will increase our capacity up to 2,400 lb. blends and reduce our blend times 60 percent on average), as well as an advanced integrated software system for our scales in a stand-alone weigh-up room. What’s more, we have acquired an additional building with 40,000 square feet of warehouse space, and are enlarging our research and development laboratory. We’re updating our current blending rooms, and have added 70 new staff members within the last year to meet our rising production needs. As a result, we have greatly increased our manufacturing capacity by now operating one shift of offline packing, two shifts of mixing and three shifts of production. All of this enables us to fulfill customer demand, consistently meet shipping deadlines and deliver the high quality products that you and your patients expect from Robard. Stay tuned for future updates during this exciting time of growth for the Robard family and our valued customers!

Blog written by Lynda Lewis/Robard Corpration

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