RobardUser Robard Corporation | Weight Management Advice for Dieters & Healthcare Professionals

New Year’s Planning & Evaluation for Health Care Providers: Setting Yourself Up for Success (Free S.W.O.T. Analysis Template)



The New Year is always a time filled with new opportunities for health care providers, specifically for those who offer medical weight management. Patients are getting messages and reminders from all directions about losing weight, and New Year’s resolutions gives dieters renewed hope and motivation to start off 2018 on the right foot. This is the moment for providers to capitalize on recruitment and re-engagement efforts — so don’t miss out! If you haven’t started your 2017 evaluation and 2018 planning, now is the time.

With 2018 already upon us, you may be in a time crunch if you don’t already have an evaluation plan in place. However, it’s not too late to at least get the wheels turning on how you can take a critical look at your progress from 2017. Use this information to start setting goals for the upcoming year. A quick and easy way to get this process started is with an analysis of your Strengths, Weaknesses, Opportunities, and Threats, or “S.W.O.T.”

A S.W.O.T. analysis can be helpful for a variety of different reasons, and you can easily use this tried and true tool throughout the year — not just at the end — to continually gauge your progress towards your practice goals. And, you don’t need to do a lot in order to facilitate this process with your staff and executive team. We’ve provided a helpful template that you can download and edit to guide you through a simple S.W.O.T. analysis.

Things to Keep in Mind:
1. Avoid complexity or too much detail; rather, keep it short and simple and don’t over-analyze. Bullet points are sufficient. Long, overly detailed paragraphs can distract from the main focus.
2. Be realistic: Look at your current situation objectively and see it for what it is.
3. Be specific: Talk through what the core message or issues are and articulate those ideas as detailed as possible. (While still being concise!)
4. Don’t forget about your goals: Apply your analysis to your 2017 goals and see how they measure up. Then create new goals for 2018. Remember the point of the analysis is to start to create a foundation for what you want to achieve moving forward.

A S.W.O.T. analysis can be done with your team over lunch or if your clinic is having a slow day. It can be a fun, yet productive end of the year activity for the entire team to collaborate on collective goals and improvements. So, don’t skip over this important exercise because it sounds too hard or time consuming. The feedback you get from this can be invaluable in setting yourself up for New Year’s success!

Looking for more advice on your weight loss business strategic planning? Call Robard today at (800) 222-9201 or visit us at www.Robard.com/BAP to receive more information about our complimentary customer services, including business growth consultations!


Blog written by Vanessa Ramalho/Robard Corporation


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Weight Loss Podcasts from Robard



When it comes to continuing education for health care providers, Robard has you covered. We recently introduced a convenient way for health care providers to learn about pressing health issues and trending topics, especially those related to obesity, weight management and chronic disease. The best part? It doesn’t cost a dime, and it is available anywhere, anytime.

Check out Robard’s podcasts today! Whether you’re killing time in the office, or want to listen on the go, our podcasts can be listened to on any device, and are all under one hour in length. We’ve scoured the industry for featured presenters that are peers in the field with successful businesses and practices so that the information shared provides immense value to physicians and weight management businesses of any size and at any level.

Start listening now! There are three different ways you can start:

1. On a computer, visit www.SoundCloud.com and search for Robard Corporation. A list of the current podcasts will come up. Click play and enjoy!
2. On an Android tablet or mobile device: Download the SoundCloud app from the Google Play Store. Sign in or create an account. In SoundCloud, search for Robard Corporation for a list of current podcasts. Click the follow button for updates on new podcasts, listen, and enjoy!
3. On an Apple device: Look for the Podcasts app, which may already be on your device, or download it on iTunes. Search for Robard Corporation for a list of current podcasts. Listen and enjoy!

Current podcasts include:
Obesity Bias and Discrimination and What We as Bariatricians Can Do About It
Understanding Trauma - Healing Within a Changing Health Care System
The Relationship of Obesity Treatment and Population Health Management
The First Order of Business: Marketing in the Age of Rapid Distraction
Policy Solutions for Obesity Prevention
Brain Systems Underlying the Munchies
Incorporating Medical Weight Loss into Your Practice or Hospital


Blog written by Vanessa Ramalho/Robard Corporation


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10 Weight Loss Affirmations to Motivate and Retain Patients (Free Download)



We are in the midst of one of the toughest seasons for weight loss patients: WINTER. As the weather gets colder and the holidays approach, dieters may find themselves losing momentum, and falling victim to winter weight gain.

It is important for providers to be compassionate and sympathetic to their patients during this difficult season. However, they must also do what they can to help keep patients on track. Without support and encouragement, patients may feel shame and/or guilt for not adhering to their weight loss program or exercise plan and this may cause them to skip appointments — or not come back altogether. This is the moment to look closely at your retention strategies. Stay connected with patients. Provide them with the encouragement they may need to keep going, even despite setbacks.

Sometimes all dieters need to hear are some positive affirmations to let them know their goals are still achievable. Let them know they have your support. We’ve put together 10 Affirmation Cards for you to download to use with your patients that can remind them of their worth, their progress, and motivate them to keep going despite the season’s challenges.

Download our 10 Affirmation Cards now! Print them on cardstock and have them available in your waiting room. Give them to your patients after an appointment. Send one via text or email along with their appointment reminder. Or share on social media and patient forums to stay connected. Your patients will appreciate this compassionate approach to helping them stay on track, and your business will benefit from the increased retention, compliance, and communication with your patients.

Need some more in-depth support with patient retention through the holidays? Log into your account on www.Robard.com, and click here to listen to a complimentary webcast, Holiday Survival: Compliance and Retention through January.


Blog written by Vanessa Ramalho/Robard Corporation

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