RobardUser Robard Corporation | January 2018

Facebook’s Newsfeed is Changing and Here’s What you Need to Know



Facebook is making more difficult for users to see content from pages they follow — here’s how to ensure you can still see posts from Robard in your newsfeed!

Facebook recently announced that not only will their newsfeed system be updated to mainly show posts from users’ friends and family, but they will also prioritize content from Facebook’s “trusted sources” when it comes to news and blog content. What this means for users is that they will see less content from pages that they follow — if at all. The company explained their reasoning for this in a recent blog post.

Facebook CEO Mark Zuckerberg personally addressed this in a post on his Facebook page on January 19, 2018, which can be found here. In his post, Zuckerberg claims that Facebook has already decided which publications count as “trustworthy” and are "informative."

Robard is already a popular weight management information destination on Facebook, so to make sure our readers have the best chance at seeing Robard’s news posts and blogs on their newsfeed, here is how you can update your Facebook settings to prioritize content from your favorite publishers, including Weight Loss Programs and Products by Robard:

1.) Click the drop-down arrow on the toolbar near the notification button at the top of the page and click on “News Feed Preferences.”





2.) This will display a preferences page; select “Prioritize who to see first.”



3.) Now, select “pages only” from the grey box in the top left and select your favorite pages:



The pages you select here will now show up first in your news feed. Facebook has already begun to roll out this new update, so users should update their settings as soon as possible to ensure they are still able to get the content they want to read on their news feed. In addition, Facebook also has step-by-step “Prioritize who to see first” instructions by clicking here.

We encourage all of our customers who remain active on Facebook to share this information with your followers! As always, thank you for following Weight Loss Programs and Products by Robard on Facebook!


Blog written by Robard's Mike Boyle and Kevin Boyce

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5 Tips to Keep Patients Motivated When They’re Not Losing Weight



Losing weight is easy — said no one ever! Patients sometimes approach weight loss with unrealistic expectations. Some think that if they just exercise and eat better, the weight will melt off and they’ll drop 20 pounds in a couple weeks. However, the reality is that people can work really hard, be super committed to their diet and exercise plan, and yet still not see the kind of progress they hope for as quickly as they want to see it. On top of the fact that in this time of the year, patients may also be dealing with winter weight gain that has thrown off their previous progress. So is it time to throw in the towel?

No way. Health care providers can play the role of reminding your patients that the journey of weight loss is a process, filled with ups and downs. A lot of factors may contribute to weight not coming off quickly; but providers and patients can work together to figure it out. In the meantime, it’s important to have some tools that you can provide patients to keep them in the game mentally so that they maintain the motivation to keep going, despite slow or even backwards progress.

Take a look at our slideshow of five tips (below) that will help dieters stay motivated to keep trying, even if they aren’t losing weight. If weight loss is not your specialty, take a look at our clinically designed Very Low Calorie Diet (VLCD), where dieters can lose 3-5 pounds a week on average. Our programs are easy to implement using your existing staff, and we provide all the training and support necessary to get you started. Contact us for more information here.

And for those already offering weight loss services at your practice, don’t forget that Robard has a wealth of resources to help keep your patients motivated. If you haven’t already, download our 10 Weight Loss Affirmations to Motivate and Retain Patients for free now!


Blog written by Vanessa Ramalho/Robard Corporation


Editor’s Note: This blog was originally published in February 2017 and has been updated for freshness, accuracy, and comprehensiveness.

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New Year’s Planning & Evaluation for Health Care Providers: Setting Yourself Up for Success (Free S.W.O.T. Analysis Template)



The New Year is always a time filled with new opportunities for health care providers, specifically for those who offer medical weight management. Patients are getting messages and reminders from all directions about losing weight, and New Year’s resolutions gives dieters renewed hope and motivation to start off 2018 on the right foot. This is the moment for providers to capitalize on recruitment and re-engagement efforts — so don’t miss out! If you haven’t started your 2017 evaluation and 2018 planning, now is the time.

With 2018 already upon us, you may be in a time crunch if you don’t already have an evaluation plan in place. However, it’s not too late to at least get the wheels turning on how you can take a critical look at your progress from 2017. Use this information to start setting goals for the upcoming year. A quick and easy way to get this process started is with an analysis of your Strengths, Weaknesses, Opportunities, and Threats, or “S.W.O.T.”

A S.W.O.T. analysis can be helpful for a variety of different reasons, and you can easily use this tried and true tool throughout the year — not just at the end — to continually gauge your progress towards your practice goals. And, you don’t need to do a lot in order to facilitate this process with your staff and executive team. We’ve provided a helpful template that you can download and edit to guide you through a simple S.W.O.T. analysis.

Things to Keep in Mind:
1. Avoid complexity or too much detail; rather, keep it short and simple and don’t over-analyze. Bullet points are sufficient. Long, overly detailed paragraphs can distract from the main focus.
2. Be realistic: Look at your current situation objectively and see it for what it is.
3. Be specific: Talk through what the core message or issues are and articulate those ideas as detailed as possible. (While still being concise!)
4. Don’t forget about your goals: Apply your analysis to your 2017 goals and see how they measure up. Then create new goals for 2018. Remember the point of the analysis is to start to create a foundation for what you want to achieve moving forward.

A S.W.O.T. analysis can be done with your team over lunch or if your clinic is having a slow day. It can be a fun, yet productive end of the year activity for the entire team to collaborate on collective goals and improvements. So, don’t skip over this important exercise because it sounds too hard or time consuming. The feedback you get from this can be invaluable in setting yourself up for New Year’s success!

Looking for more advice on your weight loss business strategic planning? Call Robard today at (800) 222-9201 or visit us at www.Robard.com/BAP to receive more information about our complimentary customer services, including business growth consultations!


Blog written by Vanessa Ramalho/Robard Corporation


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