RobardUser Robard Corporation | January 2017

Weight Loss Programs Help Fight Cardiovascular Disease



One of the biggest benefits, if not the biggest, of losing weight is minimizing or completely remedying other ailments and comorbidities that come with being overweight. Type 2 Diabetes, high blood pressure, cholesterol, hypertension, sleep apnea and more have been associated with being overweight. Another one is cardiovascular disease, which consists of heart conditions that may include the vessels, structural problems, blood clots, and more. A recent study showed how effective losing weight can be in regards to treating cardiovascular diseases, and the results may surprise you.

One hundred and twenty-nine patients entered into the WAIT (Weight Achievements and Intensive Management) program that lasted 12 weeks and yielded great results: the participants enjoyed an average weight loss of 9.7 percent (24 pounds) and were able to maintain 6.4 percent of that loss (16 pounds) for five years, on average.

Participants of the study were split into two groups. One group were those that achieved seven percent or more of their weight loss, while the second group achieved less than seven percent of their weight loss after a year. The study showed that the group that lost seven percent or more of their initial weight loss (the first group) experienced significant improvements in their comorbidities, which included their A1C levels, their LDL and HDL levels, and improved blood pressure.

“This weight loss was very impressive, since we know from previous research that if this population can maintain a seven percent weight loss, they show a marked improvement in insulin sensitivity and many other cardiovascular risk factors,” says Osama Hamdy, MD, PhD, and Medical Director of Joslin Diabetes Center’s obesity clinical program.

Similar studies have shown how effective a proper weight management program can be. The right program can give someone an opportunity to lose weight, maintain the loss, and mitigate or even eliminate the comorbidities that come with it. Sounds like a win-win for the patient and the provider!

Learn more about offering a weight management program, or if you are a dieter needing weight loss assistance, click here.


Source: Joslin Diabetes Center


Blog written by Marcus Miller/Robard Corporation


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5 Strategies to Increase Retention and Profitability



Regardless of industry, it is well known that acquiring a new customer is more expensive and time consuming than keeping a current customer active. According to Bain and Co., it costs approximately six to seven times more to acquire a new customer; in addition, they state that a five percent increase in customer retention can increase a company’s profitability by 75 percent. While these statistics differ based on your industry, the fact remains — keeping your current dieters on program longer is essential to your business growth.

Begin your retention on day one, sale day. Say thank you. While this concept is basic, its value is underestimated. Thank your dieter for choosing your weight loss program — remember, with an increasing amount of choices, they choose you. Consider a hand written card or personalized email.

Three weeks into the program, find out how they are feeling about the program. Get feedback on what they like and don’t like. More importantly, ask questions that will provide insight to how they are feeling about the program and their journey. While “I like the shakes” is important, knowing that they are anxious on weekends because of the lack of routine is more valuable to retention.

Spread the good news; highlight a success story. It is not new that testimonials are powerful. When choosing your testimonial, however, it is better to highlight a dieter who achieves common results. While it is wonderful when a dieter loses 200 pounds, most will lose less. Choose a testimonial story and person that others can relate to.

Finally, address sabotage when it appears. Some dieters change their mindsets after only one month into their program.  As their weight loss advisor, it’s important to recognize sabotaging thoughts and patterns so the dieter can be redirected.

Let’s look at a few examples of when a dieter may veer off track:

1. When a short term goal is achieved. “Everyone is telling me I look great. I don’t need to be serious anymore!” Solution: Have dieters set both short and long term goals beyond the first month. When short term goals are achieved, celebrate and then set new goals immediately.  

2. When the dieter starts to perceive the diet as punishment, they’re not looking at the big picture. “I’m sick of sticking to a diet.” Solution: Celebrate successes with dieters other than the scale. For example, praise a new activity they can enjoy as a result of their weight loss.

3. When the dieter views the diet as deprivation. “I’m missing out. It’s not fair.” Solution: Remind dieters that they are choosing to be on a diet. They can have anything they want, but would they rather choose to enjoy life at their goal weight, or eat a doughnut now?

How would you know your new strategies are working? Keep Data. Key Operating Statistics (KOS) helps you make informed decisions about all of your business questions and modify the course of business for continued growth and future positioning. Keep data relating to inquiries, conversions, drop offs, weight loss achieved and more, and then, deeply analyze the data. While it is good to know how many dieters drop off, it is better to know the most common week that dieter’s leave, and it’s even better to know the reasons why that drop off week is so common so you can implement a strategy to address the reasons behind the loss. Check out this article for harnessing data in the healthcare field. Robard provides customers with an extensive KOS data collection system, for access, contact Robard.

Want more? Access retention resources on www.Robard.com:

1. Video: Customer Service and Compliance: Better Compliance and Retention from Simple Touch Points and More Focused Visits 
2. Staff Training Kit: One Month in Retention Strategies
3. Staff Training Kit: Keep Retention Strong

Not a customer? Request information here.


Blog written by Lynda Lewis/Robard Corporation

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