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    Marketing

    Overview

    Materials to Establish and Maintain Dieter Relationships

    Attracting and enrolling dieters is vital to the long term health of your business. Our marketing team developed a broad library of professional, customizable promotional materials to maximize the awareness of your program, assist you in building strong referral relationships and provide your team with support to attract and enroll more new patients. Materials, varied by program, include: counter displays, brochures, postcards, newsletters, press releases, referral and retention programs and more.

    Sample Marketing Materials

    Sorry, there are currently no sample items available. Check back soon.

    Healthy Families

    Program Overview

    As a nation, we are on a mission to combat obesity. The emergence of the NFL’s Play 60 program and Michelle Obama’s Let’s Move campaign have made headlines by focusing on giving parents the tools they need to keep their families healthy, helping individuals to identify manageable choices to fit their schedules, and by making healthy choices an affordable option for all. We understand the goal of these programs to be the same driving factor that makes your center successful: to make people healthier.

    A new approach for growing your business and impacting not only your dieter’s quality of life, but the health of the entire family, Healthy Families Create Healthy Futures aims to provide you with the tools your dieters need to keep their families healthy and identify manageable choices to fit their schedules.

    Focusing on the promotion of small, gradual changes in lifestyle to yield big results, the goal is to teach family members of dieters to substitute less nutritious options with a nutritious treat.

    Help the dieter’s entire family lead longer, happier, healthier lives

    • Simple replacements cut calories and fat to provide a foundation for success
    • The dieter’s family becomes a support system rather than a barrier to success. The dieter loses more weight and stays on the program longer
    • Provides healthy alternatives for children, spouses, and elderly parents of current dieters, and delivers the advantages of satiety and boosts energy for tackling the entire family’s hectic daily routines
    • With minimal extra work, you will see better dieter retention and increased product sales and practice revenues

    Welcome Michael!

    Before you get started, please visit the account settings page to set your password, update your information, and modify your interests to help us customize your experience on Robard.com

    Visit your Account Settings

    Robard.com Tour

    The success of your business depends on having the resources you need to enhance dieter weight loss, streamline operations for increased efficiency and maximize program awareness to build census. Robard can help!

    First, are you:

    Selecting dieter will exit the tour and redirect you to the dieter portion of our website.

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    • Medically supervised program for patients who are moderately to morbidly obese
    • Patients lose 3-5 lbs per week
    • Meal replacements are the sole source of nutrition during active Weight Loss Phase
    • Combines the VLCD dietary regimen with nutrition, behavior modification, and exercise education and counseling
    • Supervised by a physician led team of healthcare professionals

    Robard offers two medically supervised Very Low Calorie Diet programs – New Direction and NutriMed.

    Let's compare them.

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    • Medically supervised or clinician directed options available
    • For individuals with less than 40 lbs to lose or for those who are unable to commit to a Very Low Calorie Diet (VLCD) program
    • Patients lose 2-3 lbs per week
    • Teaches patients to develop and maintain a healthy lifestyle through nutritious eating, behavior change, and exercise
    • Incorporates grocery foods with meal replacements or protein supplements

    Robard offers two medically supervised Low Calorie Diet programs – New Direction and Advanced Health Systems.

    Let's compare them.

    New Direction VLCD NutriMed VLCD
    Daily Eating Occassions 4 7
    Daily Carbohydrate Consumption <50g <60g
    Orientation and Weekly Meetings Group Individual
    Products Hot and Cold Drinks, Puddings,Shakes, Soups, Bar Bars, Fruit Drink, Pudding Shakes, Soups, Smoothies
    Product Nutritionals 200 calories
    27g protein    		 100-160 calories
    15g protein
    Private Label Program (PLP) Available No Yes
    Eligible for Internet Distribution No Yes (if PLP customer)
    Staff Requirements Physician/Center Manager Physician
    Training Onsite Over-the-phone

    In addition to our proven weight management programs, we’ll provide your center with the resources needed to maximize program awareness, increase efficiency, and enhance dieter weight loss.

    Here's how...

    New Direction LCD Advanced Health Systems LCD
    (Medical/Non-Medical)
    Daily Eating Occassions 3 6
    Daily Carbohydrate Consumption Varies Varies
    Orientation and Weekly Meetings Individual and Group Individual
    Products ND Meal Replacements, ND Bars Pudding Shakes, Bars, Entrees, Snacks, Soups, etc.
    Product Nutritionals 900-1100 Calories
    14-27g protein    		 1500 calories
    10-15g protein
    Private Label Program (PLP) Available No Yes
    Eligible for Internet Distribution No Yes (if PLP customer)
    Staff Requirements Physician, Program Manager, and RD Medical: Physician
    Non-Medical: Program Manager
    Training Onsite Over-the-phone

    In addition to our proven weight management programs, we’ll provide your center with the resources needed to maximize program awareness, increase efficiency, and enhance dieter weight loss.

    Here's how...

    The success of your business depends on having the resources you need, so you’ll be assigned an experienced Business Development Manager (BDM) to assist you through your 30 day implementation process and support you throughout your relationship with Robard.

    Your BDM will also help you leverage our collection of operations, staff enrichment, and marketing tools to help you successfully and continuously grow your business.

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    These inlcude:

    • Marketing: Counter displays, flyers, newsletters, letters, posters, postcards, and more
    • Staff Training: Live monthly training calls and quarterly webcasts, an archive of previous training sessions, kits, phone scripts, and operational tracking forms
    • Patient Education: Worksheets to help patients better manage their eating, exercise, and lifestyle behaviors
    • Private Label Program: Brand your logo on our entire line of products and materials

    However, no program is complete without great tasting nutritional products...

    ...And we have those too!

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    With more than 100 different meal replacement and protein supplement products, including pudding shakes, bars, smoothies, entrees, drinks, snacks, and more, we provide you with a variety of options for increased dieter retention and weight loss.

    From convenient on-the-go products, to gourmet dinners, our nutritionally complete, high protein, low carbohydrate products complete the program.

    In our searchable product catalog, you’ll find pictures and nutrition information for each of our products, and can search or filter by product features, dietary restrictions, meal type, and more!

    Now that you know about our programs, products, and services, let’s quickly cover how you can Get Started!

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    Step One: Laying the Foundation

    During this period, you have placed your first order for Robard products and your complete program materials are on the way.

    Step Two: Developing the Program

    You and your staff members will delve into the program materials and establish how the program will work in your center.

    Step Three: Preparing for Launch

    As you prepare for the launch of your program, you will track key operating statistics and review staff progress, concerns, and questions.

    Step Four: Launch the Program

    The launch of your program is the final step of the implementation process, but the work and growth is ongoing. You'll constantly update your procedures to improve patient outcomes and the reach of your program.

    Interested in more information? Take one of the next steps.

    Use the links below to browse the rest of the website and download sample materials to learn more about our weight management programs, products, and services, and how, at Robard, your success is our goal.

    Learn More

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    Download Samples

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