Bariatric Surgery
New Direction System helps maximize surgical outcomes and enhance total wellness by providing nutritional support, exercise modules, and behavior counseling to pre- and post-surgical patients. Vital complementary care is delivered through:
- Pre-surgical nutrition assessment and weight loss program regiment
- Pre and post-surgical psychological support
- High protein, low calorie nutrition products appropriate for pre-surgical weight loss (or beverage only post-surgically)
- Post-surgical nutrition, exercise training, and support
Also available to New Direction System providers, Robard's BariCare™ nutrition products, a specially formulated meal replacement that meets the nutritional needs of your post bariatric surgery patients.
Weight Loss Products
New Direction’s nutritionally complete, high protein, low carb, low calorie meal replacements are the sole source of nutrition for patients approved for New Direction’s Very Low Calorie Diet (VLCD) during the Reducing Phase and as a supplement during the Adapting Phase. Patients
on the Low Calorie Diet plan consume two to three meal replacements along with a 500-600 calorie meal during the Adapting Phase. Supplements are used as needed during the
Sustaining (Maintenance) Phase.
A variety of great tasting and convenient meal replacement beverages provide:
- 100% of the minimum RDI for protein, vitamins, and minerals
- High quality protein for positive nitrogen balance
- Essential fatty acids and minimal fat levels to stimulate the gallbladder
- Our high protein (27 grams per serving), low carbohydrate formula helps satisfy patients' nutritional needs, reduce hunger, and maximize weekly weight loss
New Direction’s meal replacement beverages are packaged as single-serving packets, to be reconstituted with water.
Revenue Potential
A three-year projection of growth, revenues, and expenses, based on the following:
- 100 patients in Year One
- An average length of stay of 16 weeks Reducing (Weight Loss)
- 75% of patients completing 5 weeks of Adapting (Refeeding)
- 50% of patients completing 26 weeks of Sustaining (Maintenance)
|
Year One |
Year Two |
Year Three |
| Gross Revenue |
$358,200 |
$716,400 |
$1,074,600 |
| Cost of Sales |
$175,880 |
$345,584 |
$515,118 |
| Operating Expenses |
$81,000 |
$89,300 |
$102,765 |
| Net Income |
$101,319 |
$281,516 |
$456,717 |
Note: For the purposes of this analysis, we based these estimates on several key accounts located in different Metropolitan areas.
This is only an estimate, your demographics and general market conditions may generate different results.
For a full explanation and rationale for these figures, contact a Business Development Manager at (800) 222-9201
New Direction Medical Advisory Panel
A team of highly trained, experienced, and passionate physicians serve as our ongoing "knowledge building" resource to the New Direction® network of centers by continually enhancing obesity treatment protocols to deliver the highest quality of care.
Medical Director
John D. Hernried, M.D., F.A.C.P.
Dr. John Hernried is the CEO/Medical Director for The Hernried Center for Medical Weight Loss and Board- Certified in Internal Medicine.
He is a member of The Obesity Society and American Society for Metabolic and Bariatric Surgery, and Fellow of the American College of
Physicians. He is also the Bariatric Medical Director for Sutter Health in Sacramento.
Board Members
Christopher Case, M.D.
Dr. Christopher Case is Board Certified in Internal Medicine and Endocrinology and is a Staff Endocrinologist for Jefferson City Medical
Group. In his private practice, Jefferson City Medical Group, Dr. Case treats individuals with diabetes, obesity, osteoporosis, cholesterol
disorders, and diseases of the thyroid, adrenal and pituitary glands. Dr. Case has conducted many research projects and as a result, is
well published. He is a member of the American Association of Clinical Endocrinologists (AACE), Endocrine Society, and the International
Society for Clinical Densitometry (ISCD).
Peter Howard Jones, M.D., F.A.C.P.
Dr. Jones is the Medical Director for the Medical Weight Management Center at The Methodist Hospital, Associate Professor of Medicine
at the Baylor College of Medicine, and Co-Director of the Lipid Metabolism and Atherosclerosis Clinic. He is board-certified in internal
medicine, a member of the American Medical Association, Fellow of American College of Physicians and Fellow of National Lipid Association.
Phillip Snider, R.D., D.O.
Dr. Snider is board-certified by the American Board of Family Medicine and the American Board of Osteopathic Family Physicians. He is presently a member of the American Academy of Family Physicians, the American Society of Bariatric Physicians, and the American Osteopathic Association, among other professional memberships. He is a Family Practitioner at the Bon Secours Medical Group in Hampton Roads, Virginia, an Assistant Professor of Family and Community Medicine at Eastern Virginia Medical School in Norfolk, Virginia, and an Assistant Professor of Family Medicine at Virginia College of Osteopathic Medicine in Blacksburg, Virginia.