Program Highlights

Program Overview

	Very Low Calorie Diet (VLCD)	Low Calorie Diet (LCD)
Clinical Staff Requirements	Medical Doctor Program Manager	Medical Doctor Program Manager
Ideal Clinical Support Team	Registered Dietician Behaviorist Exercise Specialist	Registered Dietician Behaviorist Exercise Specialist
Patient Demographics	BMI > 30 (27-30 with co-morbidities) Pre and post surgical patients Type 2 diabetics	BMI > 25 Pre and post surgical patients Type 2 diabetics
Average Daily Calories	800	900-1,100
Average Weekly Weight Loss	3 to 5 lbs	2 to 3 lbs
Robard Support	Business Building Marketing Technical Support In-Person Training Co-op Marketing Dollars Education Modules (no charge)	Business Building Marketing Technical Support In-Person Training Co-op Marketing Dollars Education Modules (no charge)
Private Label Available	No	No

View the Outcome Study for clinical research results

For Type 2 Diabetics

Robard’s specialized Diabetes Program contains all the elements necessary to achieve weight loss and support weight management for patients with type 2 diabetes.

• Clinical guidelines for medical monitoring
• Clinical research demonstrates benefits to obese patients with type 2 diabetes
• Nutritionally complete VLCD for rapid, safe weight loss. (Physician monitoring is required to minimize the potential health risks)
• Educational materials that specifically support the needs of patients with type 2 diabetes

Additional resources for you and your patients include:

• Ensulate™, a soluble, flavorless powder that can be added to a variety of foods to help your diabetic and pre-diabetic patients
• DiabetesCare.net, a full-service, interactive website which is completely free of advertising or product sales, and not only serves those seeking self-care information and solutions, but also diabetes caregivers and providers looking for a one-stop resource for their patients

Visit the Diabetes Program page for more information on solutions for helping patients with type 2 diabetes.

Bariatric Surgery

New Direction System helps maximize surgical outcomes and enhance total wellness by providing nutritional support, exercise modules, and behavior counseling to pre- and post-surgical patients. Vital complementary care is delivered through:

• Pre-surgical nutrition assessment and weight loss program regiment
• Pre and post-surgical psychological support
• High protein, low calorie nutrition products appropriate for pre-surgical weight loss (or beverage only post-surgically)
• Post-surgical nutrition, exercise training, and support

Also available to New Direction System providers, Robard's BariCare™ nutrition products, a specially formulated meal replacement that meets the nutritional needs of your post bariatric surgery patients.

Weight Loss Products

New Direction’s nutritionally complete, high protein, low carb, low calorie meal replacements are the sole source of nutrition for patients approved for New Direction’s Very Low Calorie Diet (VLCD) during the Reducing Phase and as a supplement during the Adapting Phase. Patients on the Low Calorie Diet plan consume two to three meal replacements along with a 500-600 calorie meal during the Adapting Phase. Supplements are used as needed during the Sustaining (Maintenance) Phase.

A variety of great tasting and convenient meal replacement beverages provide:

• 100% of the minimum RDI for protein, vitamins, and minerals
• High quality protein for positive nitrogen balance
• Essential fatty acids and minimal fat levels to stimulate the gallbladder
• Our high protein (27 grams per serving), low carbohydrate formula helps satisfy patients' nutritional needs, reduce hunger, and maximize weekly weight loss

New Direction’s meal replacement beverages are packaged as single-serving packets, to be reconstituted with water.

Revenue Potential

A three-year projection of growth, revenues, and expenses, based on the following:

• 100 patients in Year One
• An average length of stay of 16 weeks Reducing (Weight Loss)
• 75% of patients completing 5 weeks of Adapting (Refeeding)
• 50% of patients completing 26 weeks of Sustaining (Maintenance)

	Year One	Year Two	Year Three
Gross Revenue	$358,200	$716,400	$1,074,600
Cost of Sales	$175,880	$345,584	$515,118
Operating Expenses	$81,000	$89,300	$102,765
Net Income	$101,319	$281,516	$456,717

Note: For the purposes of this analysis, we based these estimates on several key accounts located in different Metropolitan areas. This is only an estimate, your demographics and general market conditions may generate different results.

For a full explanation and rationale for these figures, contact a Business Development Manager at (800) 222-9201

New Direction Medical Advisory Panel

A team of highly trained, experienced, and passionate physicians serve as our ongoing "knowledge building" resource to the New Direction® network of centers by continually enhancing obesity treatment protocols to deliver the highest quality of care.

Medical Director

John D. Hernried, M.D., F.A.C.P.

Dr. John Hernried is the CEO/Medical Director for The Hernried Center for Medical Weight Loss and Board- Certified in Internal Medicine. He is a member of The Obesity Society and American Society for Metabolic and Bariatric Surgery, and Fellow of the American College of Physicians. He is also the Bariatric Medical Director for Sutter Health in Sacramento.

Board Members

Christopher Case, M.D.

Dr. Christopher Case is Board Certified in Internal Medicine and Endocrinology and is a Staff Endocrinologist for Jefferson City Medical Group. In his private practice, Jefferson City Medical Group, Dr. Case treats individuals with diabetes, obesity, osteoporosis, cholesterol disorders, and diseases of the thyroid, adrenal and pituitary glands. Dr. Case has conducted many research projects and as a result, is well published. He is a member of the American Association of Clinical Endocrinologists (AACE), Endocrine Society, and the International Society for Clinical Densitometry (ISCD).

Peter Howard Jones, M.D., F.A.C.P.

Dr. Jones is the Medical Director for the Medical Weight Management Center at The Methodist Hospital, Associate Professor of Medicine at the Baylor College of Medicine, and Co-Director of the Lipid Metabolism and Atherosclerosis Clinic. He is board-certified in internal medicine, a member of the American Medical Association, Fellow of American College of Physicians and Fellow of National Lipid Association.