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Personalized nutritional programs and products for professionals and their
dieters.
   
Use Social Media to Boost Center Relationships
Social media has surged into the marketing sphere as one of the biggest ways to “get your company out there.” It is a FREE,
easy way to gather a following of potential dieters and let others know what is going on within your center. For the consumer,
it is a painless way to quickly scan through information about topics, companies, and people they care about on-demand. They
see the information when, and how, they want to see it, and can participate in as much or as little as they want.
But, be warned — they are listening to the good and bad! So learn how to use these powerful tools to your advantage!
Robard has compiled the best Social Media tutorial videos available so you can get up and running on Facebook, Twitter and YouTube today!
First, use the guide below to learn the basics on each of these services, and then dive into the videos to discover how to get started.
| MEDIUM | DEFINITION | BUILD A FOLLOWING |
http://www.twitter.com
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140 character, text-based information network of links, tips, annoucements, and whatever else is on your mind.
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- Focus on thought-provoking, interesting content.
- Put a link on all marketing materials (ie. business cards, email signatures, promotional flyers, etc.)
- Create "Twitter-Only" promotions.
- Follow others in the same general field or interest group.
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http://www.facebook.com
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Social networking website where you can upload pictures, change your "status", comment on people's posts, and create a
network of "friends" to share information with.
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- Focus on content that your followers will find interesting and potentially pass along to others.
- Don't always have a "sell" mindset- focus on what you can offer them now.
- Develop a voice and be personable. People would rather interact with a human rather than your center or corporation.
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http://www.youtube.com
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A network where you can post videos to share with the general public.
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- Integrate this with your Facebook and Twitter (through Activity Sharing in the My Account Options) to let your followers know when you post a new video.
- Focus on content over video quality.
- Be quick and concise. People want a quick laugh, tip, or information.
- Use your videos to let followers see who you are and what you're about.
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Featured Video Tutorials
How to use Twitter for Business - [Return to List]
Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. In this video, learn to harness the power of this service, which boasts over 100 million users worldwide.
Twitter Search in Plain English - [Return to List]
Twitter’s search is incredibly powerful. Marketers are starting to get savvy about using Twitter search to promote their Web sites and brands. Watch how it’s done.
How to Setup a Facebook Fan Page - [Return to List]
In the simplest sense, Facebook is a way for you to notify the network of individuals you are connected to about you and what is going on with you. In this video, learn to set up your own Facebook page for your business.
How to Add a Facebook "Like" Button to Your Site - [Return to List]
The Facebook “Like” button enables users to make connections to your own web site and share content back to their friends on Facebook with one click. In this video, learn how to implement this powerful tool to drive traffic and create awareness for your website.
How to Import a Blog or RSS Feed into Facebook - [Return to List]
A blog or RSS feed (Really Simple Syndication) are powerful tools for engaging your customers online. Importing them automatically to your Facebook page is a great way to increase reach and brand awareness. See how it’s done.
Advertising with Facebook Ads allows you to reach the exact audience you want with relevant targeted advertising. Watch to learn how to set one up.
How to Upload a Video to YouTube - [Return to List]
YouTube allows you to share videos with the general public. In this video, you’ll learn how to post your own videos on the site.
Get Insight on Your YouTube Video - [Return to List]
YouTube Insight allows you to get vital statistics on videos you’ve added to the website. Learn how to access this powerful tool.
If you want to add a video from YouTube to your website, you need to "embed" it with the embed code found on YouTube. Learn how.
A "channel" on YouTube is the home page for an account. Watch to learn how to set one up for yourself.
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